Premium British lingerie brand Agent Provocateur has opened two new Canadian locations, bringing its total store count to six. It's an impressive number, considering there are only 17 Agent Provocateur locations in the United States -- a country with nearly 10 times Canada's population.
Both new Agent Provocateur shops measure just over 180 square feet, and both are concessions within Holt Renfrew. One is in Calgary, while the other is at Toronto's Yorkdale Shopping Centre. Yorkdale is the third Toronto location for Agent Provocateur and, remarkably, Toronto is now one of only six cities in the world to feature three or more Agent Provocateur locations. Other cities include London, New York City, Berlin, Paris and Moscow.
Both Canadian shops feature built-in 1970's-inspired lingerie display fixtures of black bevelled glass, mirror, brass, and lacquer. The boutiques are finished with the brand's classic baby pink and black colour palette, with grey and black lace carpets. Both shops house Agent Provocateur's namesake Agent Provocateur Collection as well as the company's Classics, Bridal, Swim, Hosiery and Accessories ranges.
In September, Agent Provocateur's Canadian flagship opened in The Colonnade at 131 Bloor Street West in Toronto. The 1,260 square foot store neighbours luxury brands including Escada, Cartier, Prada, Mulberry and Chanel.
Agent Provocateur's first Holt Renfrew concession opened in March of 2012 in Vancouver, followed by Montreal in October of 2012, and Toronto (50 Bloor Street West) in November of 2013. Vancouver was once home to Canada's first and only free-standing Agent Provocateur store, but the franchised location closed in the summer of 2011.
Agent Provocateur is considered to be a luxury lingerie company. It was founded in 1994 by the son of British fashion designer Vivienne Westwood. It operates 89 stores worldwide, including 17 U.S. stores. Of its American locations, 13 are free-standing while four are operated concessions within Bloomingdale's stores.