Upscale Swiss menswear brand Strellson continues its Canadian store expansion, with a second location opening soon at Toronto's Bayview Village. Toronto will be the only city in the world to boast two free-standing Strellson stores, and furthermore, Toronto is North America's only city to feature any free-standing Strellson locations. Strellson continues to work with a Toronto-based broker to open new Canadian stores, and as we reported last month, the brand wants to open an Ottawa flagship.
Urban Toronto's ACT7 sent us a photo of the hoarding over Bayview Village's new Strellson store, currently under construction. Strellson will locate in a large space within the mall, alongside upscale retailers such as Andrew's and TNT The New Trend. Bayview Village is unique in that it carries many smaller, upscale stores and brands not found elsewhere. Bayview Village's location is enviable, being close to some of Canada's wealthiest neighbourhoods.
Founded in 1993, Strellson is Switzerland's largest menswear manufacturer. Owned by Holy Fashion Group, it produces mid-to-high priced menswear (both dressy and casual), accessories and related products, targeting men in the 25 to 40 age range. It retails in about 40 countries.
According to Developers & Chains, Strellson is also looking for flagship retail space in Downtown Ottawa, either within the Rideau Centre or in a high-profile street location. Currently, Strellson's only North American location is at 170 Bloor Street West in Toronto, at the base of the Park Hyatt Hotel, at the northwest corner of Bloor Street and Avenue Road. The 1,700 square foot store opened in November of 2012.
More Canadian Strellson locations are expected to follow, and we'll update you when we learn more.