Danier Relaunches Under New Ownership

Date:

Photo: Danier

Share post:

Fashion brand Danier is re-launching store locations under new ownership and new strategy, dropping ‘Leather’ from its name and focusing on a variety of men’s and women’s fashion categories. The previous Danier Leather brand sought creditor protection in February of this year and closed its previous store locations, prior to being bought over the summer. 

According to Danier’s Managing Director, Olga Koel, the brand will initially focus its expansion in Ontario with several new locations. Stores will be different than those of the previous brand, being lighter and more modern, reflecting an air of accessible luxury. Danier dropped ‘Leather’ from its name in order to carry a wider variety of products, which include apparel such as wool jackets and sweaters for both men and women. Prices are being kept reasonable to serve a wider market segment, with high-quality women’s silk blouses being priced at $150, for example, while pure merino wool sweaters cost $177. A variety of outerwear (both in wool and leather) is available, as are collections of footwear, bags and accessories. Ms. Koel described Danier’s new fashions as being fashion forward and high quality, serving a wide demographic with its competitive pricing. 

Photo: Danier
Photo: Danier

*High Profile Sponsorship Opportunity: Retail Council of Canada will soon be launching its first annual research study on Canadian shopping centres, which will be distributed widely and promoted heavily. For information on Sponsorship opportunities, contact: cpatterson@retailcouncil.org*

Photo: Danier

The new Danier has already begun opening stores. Danier’s first new location opened last week in the expansion wing of Ivanhoe Cambridge’s overhauled Oshawa Centre. A second location has just opened at Mapleview Shopping Centre in Burlington, and a third location will open on October 13 at Upper Canada Mall in Newmarket. 

New Danier stores will ideally be in the 1,500 to 2,000 square foot range and be located within enclosed shopping centres, according to Ms. Koel. She praised brokerage Northwest Atlantic and David George, who is representing the new Danier with its Canadian expansion plans. 

*Photos supplied by Danier are of the new Oshawa Centre store. 

19 COMMENTS

  1. So happy about this news, Daniel Leather was such a big part of my annual wardrobe for so many years. It was one of the stores I was really sad to see go. Glad they had the chance to go back to the drawing board and reinvent themselves. Looking forward to visiting a store.

    • Hello, do you have any well worn leather shorts or pants to sell? They will be used by our theatre troupe. Thanks!

  2. This is fantastic news….I was concerned I would never be able to buy another leather jacket again. Love to buy at least one or 2 new ones per year…always from Danier🙂

  5. I was just in the Upper Canada Mall Danier!
    Love love! The staff were so outgoing and helpful!
    I’m so excited with the new look!
    It was very classy walking in to the store..
    I purchased the rectangular purse in black and love it!,
    I will definitely be back for that black leather jacket!
    Please start an Instagram page Danier!

  7. Fantastic news! Very happy to see this company back.
    My wife and I always enjoyed the quality garments and helpful staff both in store and over the phone.
    Hope they reopen here in Atlantic Canada!

  9. So glad to hear Danier is back and looking more like a Rudsak store now, modern and stylish. My wife and I both love leather and now have another great store to check out 🙂 Best of luck Danier !!

  12. For the past 20 years Danier was the only store where I was buying leather jackets and their other great products. First when I lived in Canada and then every time I was visiting. I sadly discovered upon returning to Canada that there were no more stores in Vancouver. I hope they will come back one day.

  13. U just paid 600 for a men jacket. There was no 150$ jacket lol.
    But im happy with it.
    Now i gotta eat instant noodle for the next 4 months.

  14. As a previous employee this is very upsetting. To be out of a job, and then trying to find full time work. To find out they rebranded? Many people lost their jobs and didn’t receive their compensation. This was so distasteful of Danier and don’t be fooled, this is still in the process of being settled. Couldn’t even wait till after everything was settled to rebrand. Very very ashamed of this company and what they stand for

  15. I liked Danier Leather. I don`t feel the new merge will be as good as the Old one. I wish Danier realises how people worshipped them and will come back one day. But keep the quality.

Comments are closed.

RELATED ARTICLES

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

President’s Choice Expands Greenhouse-Grown Produce as Canadian Demand Grows

President’s Choice is highlighting greenhouse-grown tomatoes, strawberries and lettuce as 77% of Canadians support climate-controlled produce growing in Canada.

Is lululemon Taking a Page from Gap’s Comeback Playbook?

Brand strategist Cydney Shapiro examines lululemon's GANNI collaboration, its dance-led campaign and Brooklyn activation, drawing parallels with Gap's recent brand comeback and considering how fashion, movement and community can rebuild consumer excitement.

Could Ending Daylight Saving Time Change How Canadians Shop and Eat?

As Canadian provinces take different approaches to seasonal clock changes, Sylvain Charlebois considers what permanent time policies could mean for grocers, restaurants and consumers. Research on spending patterns suggests that changes in daylight may have commercial consequences, although the long-term effects remain uncertain.

Retail Insider “Q3 2026 Retail Technology Report”: AI Faces an Operating Results Test

AI is moving into merchandising, grocery carts and distribution, while payments and commerce systems expand. Retail Insider’s Q3 report examines why reliable data and measurable operating results remain the decisive tests.

Kastners to Close After More Than a Century as Independent Fashion Retail Faces Pressure in Smaller Canadian Cities

Kastners Men’s and Ladies Wear in Cornwall, Ontario, is preparing to close by January 2027 after more than a century. Its departure adds to a series of traditional clothing-store closures in smaller Canadian markets, where retirement, succession and changing shopping habits are reshaping specialty retail.

Toronto’s Distillery Winter Village Expands Retail Offerings as Quince Takes Title Sponsorship

Toronto's Distillery Winter Village is expanding its retail offerings for 2026, with Quince joining as title sponsor, two new marketplaces featuring Canadian independent businesses and additional food operators. The event brings more than one million annual visitors to the historic shopping district, according to organizers.

lululemon Adds Shopify’s Shop Pay to Canadian and U.S. Online Stores

lululemon has introduced Shopify's Shop Pay across its Canadian and U.S. e-commerce websites, adding accelerated checkout and Shop app product discovery without replacing its existing online infrastructure.

The One Statement Piece That Transforms a Room This Season

Maison Territo at Montréal’s Royalmount highlights distinctive lighting and decorative objects from Seletti, Fornasetti and Tom Dixon, showing how statement pieces can elevate holiday entertaining and remain part of the home year-round.

Casavogue Prepares Montréal Homeowners for a Season of Holiday Gatherings

Montréal furniture retailer Casavogue encourages homeowners to plan ahead for holiday gatherings, with extendable dining tables, flexible living room seating and comfortable guest bedrooms. Its 38,000-square-foot showroom offers furniture options and personalized guidance for entertaining at home.

How Retailers Are Reducing Store Rollout Costs Without Compromising Their Customer Experience

Rodmell & Company explains how its Customer Experience Value Engineering approach helps retailers identify repeatable savings in store development while preserving the elements of the customer experience that matter most. Patrick Rodmell discusses the role of specifications, cross-functional decisions and long-term value.

Daily Synopsis: October 27, 2026

Grocery store sought for downtown Saskatoon newspaper building, food court shuts amid concern at Peter Pond Mall, Halloween chocolate prices up, Aritzia donates coats, and other news.

Aritzia Targets $10 Billion as Canadian Store Strategy Shifts Toward Stronger Boutiques

Aritzia is targeting up to $10.5 billion in annual revenue by fiscal 2032 while expanding to 160 U.S. boutiques. In Canada, the retailer expects a slight decline in store count as it optimizes existing locations and consolidates legacy branded stores.

Retail Insider “Q3 2026 Marketing & Customer Experience Report”: Measure the Job, Not Just the Audience

Retail media, linked rewards and live shopping are bringing marketing closer to transactions. Retail Insider’s Q3 report examines why commercial claims still depend on matching each investment with the right evidence.

LEGO Opens Store at CF Toronto Eaton Centre, Expanding Downtown Toronto Retail Presence

The LEGO Group has opened a 2,637-square-foot store at CF Toronto Eaton Centre, occupying a retail unit previously used by Rodd & Gunn and Ted Baker. The opening is part of a three-store GTA expansion, with the downtown leasing transaction handled by Odyssey Retail Canada's Ryan McCarthy.

67% of restaurant operators report declining profitability: Restaurants Canada

38% expect profitability to decline next year, while just 21% anticipate an improvement, says Restaurants Canada report.

Canadians encounter scams despite confidence in spotting fraud: Equifax

An Equifax Canada survey finds 65 per cent of Canadians encountered fraudulent messages in the past year, while many lack key online security measures.

Nextdoor’s Halloween Treat Map returns as Canadians keep spending below $100

Nextdoor’s Treat Map returns for its seventh year in Canada as survey results show 88 per cent of Canadians expect to spend less than $100 on Halloween.

Holiday Shoppers Prioritize Discounts Over Brand Reputation, Rithum Executive Says

With 37% of shoppers prioritizing promotions over brand reputation, Rithum’s Blaine Nielsen explains how retailers can use data to target holiday discounts, protect margins and build customer loyalty.

A&W Canada Taps Hot Honey Trend With New Teen Burger in BULL’S-EYE Collaboration

A&W Canada introduces its limited-time Hot Honey BBQ Teen Burger as innovation director Karan Suri discusses flavour trends, menu development and QSR industry outlook for 2027.

Retail Demand Drives Vancouver Suburban Vacancy Below 1%: REMAX Report

REMAX Canada’s Fall 2026 report finds strong demand for neighbourhood plazas and grocery-anchored retail centres, with vacancy below 1% in some Greater Vancouver suburbs.