Luxury diamond company and jeweller De Beers has opened its second free-standing Canadian location at Toronto's CF Sherway Gardens. The new store joins an existing De Beers location in Vancouver, which opened in the fall of 2013.
The Toronto De Beers store measures about 1,000 square feet according to lease plans supplied by landlord Cadillac Fairview. The store is strategically located in the mall's centre court.
De Beers' first Canadian location opened in October of 2013 at 1088 Alberni Street in Vancouver. The two-level retail space features a 1,636 square foot retail storefront on its ground-floor, as well as upstairs offices for De Beers Canada. Toronto's first De Beers location was originally expected to open as a concession within Yorkdale Shopping Centre's Holt Renfrew, though the deal never came to fruition.
De Beers is the latest upscale retailer to join the mix at CF Sherway Gardens. On Thursday, Saks Fifth Avenue's second Canadian store opens in the mall, following last week's flagship Saks opening at CF Toronto Eaton Centre. More upscale brands are expected to move into Sherway over the next several months, including Links of London, which will open its first freestanding Canadian store in the mall this spring.