Forever 21 is expanding its F21 RED concept into the province of Quebec, announcing a new location at Méga Centre Vaudreuil, near Montreal. It will be F21 RED's fourth Canadian store, as the brand expands across Canada.
The new Méga Centre Vaudreuil F21 RED store will measure 14,667 square feet, and will carry an assortment of fashion staples from each of Forever 21's lines, including Forever 21, Forever 21 Men, Forever 21 Plus, and Forever 21 Kids. Méga Centre Vaudreuil is operated by real estate development company Harden.
“As Forever 21 was deciding on how to integrate into the Quebec market with their F21 Red concept, Vaudreuil seemed natural, given the dynamic, young and family-oriented community,” said Jeffrey Berkowitz, Forever 21’s Canadian retail broker and president of Montreal-based Aurora Realty Consultants. “It was an easy decision to go to the Harden project.”
Aurora Realty Consultants represents Forever 21 and F21 RED in Canada and according to Mr. Berkowitz, the brand will expand by opening stores across Canada over the next two-to-three years. Longer-term, F21 RED will operate between 20 and 30 Canadian locations.
F21 RED's first Canadian location opened in the fall of 2015 at Devonshire Mall in Windsor, Ontario, and a second location opened soon after at Ottawa's Place D'Orleans. In February of this year, a third location was announced for Highstreet in Abbotsford, BC, which will open this fall.
F21 RED launched in Los Angeles in May of 2014 with a location in suburban Los Angeles, and is a sister brand to Los Angeles-based Forever 21, which operates almost 800 stores globally, including in Canada.