Sephora Opens Largest North American Location [Photos]

Yonge Street-facing facade, Photo: Darryl Julott, Retail Council of Canada

Yonge Street-facing facade, Photo: Darryl Julott, Retail Council of Canada

Paris based beauty retailer Sephora (operating under the LVMH corporate umbrella) has opened its largest North American store in Toronto. Located at RioCan's Yonge Eglinton Centre (2300 Yonge Street), the store is one of several new locations for Sephora's 'Toronto Takeover' initiative that involves expanding operations in the Greater Toronto Area. We discussed the initiative at length in a recent article

The Yonge Eglinton Centre Sephora spans 10,459 square feet, according to a RioCan lease plan, surpassing the size of all existing locations on the continent. The one-level store feels vast and features a street-front entrance, as well as an entrance leading directly into the office lobby of an adjacent office tower/retail podium. 

Click above for interactive Google Map

Click above for interactive Google Map

Click image for full PDF lease plan, via landlord RioCan

Click image for full PDF lease plan, via landlord RioCan

Flyer from the store opening, provided by Sephora

Flyer from the store opening, provided by Sephora

Yonge Eglinton Centre is a strategic location for Sephora, being at the second-busiest pedestrian intersection in the city. Footfall will only increase with new residential development in the area (including both condominium and rental buildings) as well as the addition of the $5.3 billion Eglinton Crosstown light rail rapid transit line which is expected to be completed in 2021. 

Photo: Darryl Julott, Retail Council of Canada

Photo: Darryl Julott, Retail Council of Canada

Fragrance display. Photo: Darryl Julott, Retail Council of Canada

Fragrance display. Photo: Darryl Julott, Retail Council of Canada

Photo: Darryl Julott, Retail Council of Canada

Photo: Darryl Julott, Retail Council of Canada

Photo: Darryl Julott, Retail Council of Canada

Photo: Darryl Julott, Retail Council of Canada

Popsicle cart (we had a couple afterwards). Photo: Darryl Julott, Retail Council of Canada

Popsicle cart (we had a couple afterwards). Photo: Darryl Julott, Retail Council of Canada

Sephora held an opening party for its newest Toronto store last week, which drew considerable crowds into the store. Excited shoppers tested products, ate and drank, and some had their photos taken in a photo booth. Photos in this article are from that event, hence the crowds seen in the store. 

Aurora Realty Consultants represents Sephora as brokerage in Canada, acting on behalf of the retailer in negotiations with RioCan for this location. 

Canadian Retail News From Around The Web: July 11, 2016