|Clayton at the new Prada Boutique @ Nordstrom, Downtown Seattle (photo courtesy of Nordstrom)|
Over the past few years, Nordstrom has taken to opening 'hard-shops' in its more productive locations. These hard-shops are designer-dedicated, specifically-built spaces to display various designer wares.
|Nordstrom's Seattle Flagship|
As of late, Nordstrom has been competing with retailers Neiman Marcus, Saks Fifth Avenue and Bloomingdale's at the top-end of the hard-shop game, recently opening boutiques for Chanel, Gucci, Prada, Dolce & Gabbana, Marni, Yves Saint Laurent, and others. Some boutiques carry only accessories, while others include ready-to-wear.
While Nordstrom typically caters to a less-wealthy customer than, say, Neiman Marcus, Nordstrom has been attracting more wealthy shoppers as well as 'aspirational' shoppers looking to purchase designer pieces. Nordstrom has met this demand with expanded accessory offerings, some of which are contained in newly-added hard-shops.
Nordstrom website: www.nordstrom.com