The store will include changing stalls that descend from the ceiling and photo studios allowing customers to photograph themselves in outfits to send to friends for opinions.
|Descending changing stalls at Simons, Edmonton. Image: Simons|
The store will be located at the West-end of the mall. We have provided a floorplan of the mall, below.
The store will also include some interesting art work, differentiating the interior from competitors Holt Renfrew and Hudson's Bay (Formerly known as The Hudson's Bay Company).
|Art exhibit within Edmonton's new Simons. Image: Simons|
For those unfamiliar with Simons, its owner Peter Simons describes it as: "a junior department store with a full range of price points in apparel, accessories and home decor. It combines affordable chic with designer fashions and private label brands for men and women."
Check out their website to see their private label and designer merchandise. The website also includes excellent photos of the beautiful interiors of other Simons stores.
Stay tuned for more info on the grand opening, as well as an analysis of this unique store strategy.
Maison Simons website: www.simons.ca
West Edmonton Mall website: www.wem.ca