Montreal's Ogilvy to Become Holt Renfrew?

Ogilvy Project Expansion Rendering. Image: City of Montreal
An announcement will be made soon by Holt Renfrew management regarding the fate of the storied Montreal Ogilvy department store. Holt's owners purchased Ogilvy July 2011. Yesterday we posted about Holt Renfrew's introduction of a moderately-priced, mid-range chain of stores to be called hr2. Next comes speculation as to whether or not Montreal's Ogilvy department store will become a Holt Renfrew store, a combined Ogilvy/Holt Renfrew, or if the store will be kept as-is. The current Montreal Holt Renfrew at 1300 Sherbrooke Street West only includes about 64,000 square feet of retail space, while Ogilvy is considerably larger with about 147,000 square feet of retail, to be further expanded.

We have some initial renderings of the new Ogilvy project, which will include both hotel and residential condominium units. A significant retail expansion will also occur. The image at the top of this article is taken from the corner of Rue St. Catherine and de la Montaigne, showing a renovated Ogilvy building with an adjacent tower.

Below are images on the de la Montaigne side of project...

Image: City of Montreal

Image: City of Montreal

We have been asked by our Holt Renfrew insider to not announce what will happen with the Ogilvy building and its massive expansion. We can confirm that it will be grand and a welcome addition to the Montreal shopping scene. Watch this website and twitter carefully, because we also like to drop hints and clues when we're in the know. Stay tuned for a significant announcement at the corner of St. Catherine and de la Montaigne in Montreal!

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