Buffalo International will design and manufacture Sears' 'Nevada' line of clothing for both men and women. ALDO will design and manufacture brands 'Nevada' and 'Attitude' clothing for men and women, as well as the 'Jessica' brand of women's shoes. These product launches will happen for the Fall 2013 season.
ALDO is a 1972-founded Montreal-based shoe manufacturer and retailer with about 1,600 retal stores in 80 countries. According to Sears' press release, "ALDO Product Services (APS) is a division of the ALDO Group dedicated to providing branded wholesale and private label fashion footwear and accessories. Through its work with select retail clients, APS creates and develop brands, by offering all the tools and resources to help companies succeed, from research, product design and development to branding, marketing and distribution."
Sears Canada seems serious about succeeding. We've been told by someone close to the company that we can expect other innovations under their CEO, Calvin MacDonald. We'll report on more Sears activity when received.
Sears issued two press releases from which this article was written. The link to Buffalo's involvement is here, while the link to ALDO's involvement is here.
Sears Canada website: www.sears.ca
Buffalo Jeans website: www.buffalojeans.com
ALDO website: www.aldoshoes.com
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