Joe Fresh was launched in 2006 by Loblaw and was created by Joe Mimran (of Club Monaco and Alfred Sung fame). The label is carried in hundreds of Loblaw-branded grocery stores as well as free-standing Joe Fresh stores across Canada and the United States.
Joe Fresh is an unusually successful Canadian-founded brand that appears to be competing head-to-head with similar 'cheap chic' retailers like H&M, Zara and Forever 21 among others.
Article sources: 1) Women's Wear Daily, 2) Racked LA
Joe Fresh website: www.joefresh.com
JC Penney website: www.jcpenney.com