Target Canada has just held two designer contests, where winners get their merchandise in Canadian Target stores.
The first award is called 'The Target Emerging Designer Award'. The winner, Mélissa Nepton, was announced during Montreal Fashion Week on Friday February 8th. Mélissa will create an apparel collection to be sold exclusively at Target stores in Quebec in 2014. She will also receive a $25,000 grant and will be featured in Elle Québec.
Target plans to open 25 stores across Quebec beginning in fall 2013.
The second involves the winner of the Toronto Fashion Incubator’s New Labels contest. This will be held in April, 2013, and the winner will have the chance to create a line for Target stores across Canada.
These contests show an interesting commitment by Target to Canadian design talent, and shows good faith that the retailer will support Canada and Canadians.
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Target website: www.target.ca