[Image: Holt Renfrew]
Holt Renfrew's off-price store hr2 opens today at Quartier Dix30 in suburban Montreal. The store will be 24,500 square feet. In October 2012 we announced Holt Renfrew's hr2 concept and revealed its second store will open early May at Toronto's Vaughan Mills.

Holt Renfrew just released a list of some of hr2's designers. These include: Alice + Olivia, Diane von Furstenberg, Splendid, Michael Michael Kors, Cole Haan, Kate Spade, Tory Burch, Ray-Ban, 7 for All Mankind, Nicole Miller, Elie Tahari, Ralph Lauren, House of Harlow, Anzie, John Varvatos, Hunter and hr2 private label. The store will have about 150 brands in total.

We took special note that hr2 will include its own private label merchandise. We look forward to seeing it in-store and, hopefully, available online.

[Image: Holt Renfrew]
We also notice that some of the above designers are also carried at Hudson's Bay. hr2 may therefore be considered, at the very least, a minor competitor to Hudson's Bay by carrying labels like Diane von Furstenberg, Spendid, Elie Tahari and others. 

We've been told that hr2's atmosphere will be "casual but smart". Stores will be bright, and merchandise will be updated/added weekly. 

hr2 Vice President Heather Arts says: "We are pleased to welcome customers to this unique new shopping experience.  hr2 will offer fresh and distinct merchandise. Our vendors are thrilled to partner with us to grow their business through this new premium off-price store." Ms. Arts further goes on to say: "While some of the brands at hr2 will also be carried at Holt Renfrew, product assortment will not overlap".

hr2 website link: