|Photo: Holt Renfrew|
On Saturday, Paris-based ready-to-wear retailer Zadig & Voltaire will open men's and women's shop-in-store locations inside of Holt Renfrew stores in Toronto (Bloor Street), Vancouver, Calgary and Montreal.
Zadig & Voltaire was started in 1997 by the grandson of the founder of Lacoste. The brand's products are in the 'contemporary' or 'bridge' price ranges. The brand has become popular and is considered to be 'fashion forward'.
Zadig & Voltaire has stores around the world, both free-standing and shop-in-store concessions. The company has five free-standing American stores, and has shop-in-store concessions at nine American Bloomingdale's locations.