Canada’s largest online eyewear retailer, ClearlyContacts.ca today released sales figures from its first North American brick and mortar store. Figures show ClearlyContacts.ca is now generating over $2,000 per square foot, ranking it among retail giants such as Tiffany & Co. and Lululemon Athletica Inc. In addition to sales figures, the company also announced its retail expansion plans. This includes moving the Robson store in November to a larger, permanent location beside the newly opened Victoria’s Secret, as well as a second retail store which opened in Vancouver last week.
“Although the online shopping experience is growing in popularity, many shoppers are using multiple channels to shop and still value the ability to interact with the product,” said Roger Hardy, founder and CEO of ClearlyContacts.ca. “We accredit strong sales to the adoption of the omni-channel model and the importance we’ve placed on developing our business to serve our customers in a way that is convenient for them.”
ClearlyContacts.ca made the transition to the omni-channel model with the opening of its first brick and mortar location last March. To date, the sales at the brick and mortar location have increased month over month by as high as 20 per cent. A report released by UPS states that 44 per cent of consumers are more likely to shop with a retailer if they can buy online and pick up their purchase in a retail location. These findings support the notion that consumer behaviour is evolving which is why business leaders are choosing to transition to the omni-channel model providing consumers with multiple channels to shop from including: the internet, bricks and mortar and mobile applications.
“We are pleased with the results of our Robson store and have achieved leading industry standards,” said Steve Wallace, Vice President of Sales at ClearlyContacts.ca. “These results lead to the opening of our second location in Vancouver and are now seeking other markets across Canada.”
Glen Korstrom at Business In Vancouver Magazine wrote an excellent article providing more details. The link to his article is here, including details as to where Clearly Contacts' permanent Robson Street location will be.