|424 Fifth Avenue, the address of HBC-owned Lord & Taylor's flagship store in Manhattan [Image Source]|
The Hudson's Bay Company has launched a new women's sportswear line called 424 Fifth. It will be carried in all Hudson's Bay stores, as well as American Lord & Taylor stores. It launches next January and will be 424 Fifth's first spring collection.
Some Hudson's Bay locations will carry the collection in dedicated shops-in-store, including the collection's ready-to-wear as well as accessories.
The collection is named after the address of the flagship Lord & Taylor store at 424 Fifth Avenue in Manhattan.
The Hudson's Bay Company is looking to expand its private-label business. Private-labels account for about 9% of HBC sales and according to Womens Wear Daily, HBC wants to grow it to about 15% of sales within 3-5 years.
According to a press release, the collection will include pieces in the $29-300 range. For more details on the collection, click here for the press release.
[Source: Press Release]
[Hudson's Bay website]