Desigual has opened its first Canadian retail location at Downtown Montreal's Les Cours Mont Royal. The 2,400 square foot store is impressive and features a massive display of about 7,000 glass bottles suspended from the ceiling. We've been told it took about four days to complete the ceiling installation.
For those unfamiliar, Desigual is a Spanish-based, moderately-priced clothing brand noted for its patchwork designs, intense prints and colourful garments. It was founded in 1984 and sells clothing and accessories for men, women and children. The company achieved 60% annual sales growth between 2002 and 2009 and is still growing very rapidly.
The Montreal store is a franchise, though the store's merchandising and public relations are handled by the Desigual corporation. According to the business publication Les Affaires, Desigual could open stores in Toronto and possibly in other Canadian cities. A source informs us that the Montreal store is already showing stellar sales and if this trend continues, we can expect other Canadian Desigual stores.
Les Cours Mont Royal is a upscale destination shopping centre in Downtown Montreal. It was created in 1988, from a converted former hotel to retail space. It includes Montreal's only Club Monaco and DKNY stores, and some considerably upscale retailers such as designer women's store Ursula B. and a flagship Harry Rosen menswear store.
We'll keep you updated if Desigual opens any more Canadian store locations.
Thank you to bAuHaUs of Urban Toronto for directing us to this article by Les Affaires (in French) as well as providing the image above.
[Les Cours Mont Royal website]