The following is information from their press release:
TORONTO, Dec. 17, 2013 /CNW/ - With many Canadian schools and businesses preparing to break for the winter holidays this Friday, December 20th, Starbucks anticipates record purchases and activations of Starbucks® Cards on Thursday, December 19 - historically the single busiest day of the year for Starbucks gift card sales. Last year, more than 2 million Starbucks® Cards were purchased in the U.S. and Canada on the Thursday before Christmas - representing nearly 1,500 cards purchased per minute in the U.S. and Canada
"With only eight days of holiday shopping left in the year, this is the time when so many of us are looking for great stocking stuffers and last-minute gifts our teachers, friends and colleagues will enjoy. Starbucks gift cards are the perfect option," says Richard Burjaw, vice-president of Marketing, Starbucks Coffee Canada. "We are predicting that this Thursday and next Monday, Dec. 23, will be our busiest days for Cards sales, with Christmas Eve andChristmas Day being our busiest days for Starbucks Card eGifts."
Since Starbucks® Card launched 12 years ago, $16 billion U. S. has been loaded on 450 million cards in 27 countries worldwide. Of that $16 billion U.S., more than $4 billion U.S. was loaded onto Starbucks® Cards worldwide in the past year.
"Available to purchase at more than 80,000 places in North America alone, a Starbucks® Card is a convenient, thoughtful and simple way to finish your shopping for everyone on your holiday list - from teachers to neighbors to the closest of friends and family," said Cliff Burrows, group president Americas, EMEA & Teavana. "Customers can find Starbucks Cards in our retail stores, in their local grocery store, drugstore and even online. Our store partners, e-commerce teams and social gifting channels are ready for strong activity in these final days before Christmas."
[Starbucks Canada website]