Holt Renfrew has created Twitter accounts for each of its 7 stores in English-speaking Canada, as well as a bilingual account for its Montreal and Quebec City stores. Individual store twitter accounts for retail chains have recently enjoyed a gain in popularity.
Individual store twitter accounts became more common after Nordstrom's recent authorization of the creation of individualized Twitter accounts for its various stores. These accounts have become quite popular and Nordstrom's Seattle flagship, for example, has over 7,000 Twitter followers. Saks Fifth Avenue joined the trend and recently launched Twitter accounts for several of its stores and even one for its new Chicago men's store.
Holt Renfrew has further leveraged Twitter by creating an account for its restaurant division called 'Holts Foodie'. It continues to maintain a information on job postings at its 'Holts Careers' Twitter account.
We've found that following these Twitter accounts provides timely information for keeping track of what's in store. Here are links to Holt Renfrew's accounts on Twitter:
[Holt Renfrew (Main Twitter Account)]
[Holt Renfrew Toronto: Bloor Street flagship]
[Holt Renfrew Toronto Yorkdale Shopping Centre]
[Holt Renfrew Toronto Sherway Gardens]
[Holt Renfrew Quebec (Montreal + Quebec City)]
[Holt Renfrew Ottawa]
[Holt Renfrew Edmonton]
[Holt Renfrew Calgary]
[Holt Renfrew Vancouver]
Hudson's Bay and other larger retailers may wish to follow this trend and at least create Twitter accounts for their flagship stores. With all of the recent exciting developments in Canadian retail, individualized Twitter accounts may be an excellent way to promote in-store events, as well as a way to enrich the entire omni-channel retail experience.
[Holt Renfrew website]