3 fantastic tips for improving your retail website


A website is one of the most important parts of any business. It’s the home of your brand and the place where people can buy your products.

But when you’re operating in the intensely competitive retail market, just how do you differentiate your site?

Website improvement is a tricky game that can send you down various avenues.

So to get you started, here are three fantastic tips that will help propel your retail site to the next level.

1.   Calls-to-action

A call-to-action (CTA) is a statement designed to trigger an immediate response from visitors to your site. For example, a ‘buy now’ or ‘shop now’ button.

Because CTAs provide a clear sense of direction, they’re very useful for ensuring that visitors stick around once they land on your site – you should make sure that all of your landing pages have a clearly displayed CTA. 


If you plan your website CTAs carefully, they’ll nicely light the path to the checkout for your guests, where they’ll be converted into paying customers.  

For inspiration, check out these excellent CTA examples from e-commerce site Shopify.

2.   Visual content

When you’re in the business of products, crafty CTAs and powerful product copy aren’t enough to encourage people to buy – they need to see what you’ve got to offer.

Start by building up a collection of product photos that are high quality, consistent and capture your goods from various angles. This will help make your products more appealing and better equip customers with the info they need in order to commit to buying.

You should use other types of visual content such as video too, to show your products in action and back up those bold claims you’ve made in your product descriptions.

Any type of well-designed visual content shows your offering in a positive light and helps customers know what to expect when they buy from you, so it’s a worthwhile investment.

 3.   Case studies

By displaying case studies on your website, you’ll be able to show off your customer service success stories and prove to visitors that buying your products is wise.

A great formula to follow when creating case studies is problem, solution, outcome. It’s a simple but effective way of demonstrating your firm’s determination and commitment to customers because it proves your ability to overcome obstacles. Plus, it’s a strategy employed by successful long-standing businesses such as Ormiston Wire which has been supplying wire products since 1793.

Your collection of case studies should be diverse, with each one focusing on a different type of customer, product or problem solved. Thus, they’ll resonate with a wider audience.

Put these tips into practice and you’ll be well on your way to creating a retail website that’s the envy of your competitors.

That’s our list! Share your thoughts in the comments section.