Depending on the kind of business you’re in, you may need to be focusing on various markets around the world. Even though you may be based in one country, your business could expand all over the globe.
For those who prefer to work locally or in one country, your job is a bit more simple in practice but does not mean that it’s going to be incredibly easy. You’ve got to dive into your market and know what your competitors are doing, what the latest trends are, and what the future may hold.
Today, we’re going to be focusing on some of the hottest online niches and overall growing markets in Canada and what you can do to succeed in them. Your path to ecommerce greatness starts here.
Here’s a quick rundown of some of these growing niches:
● Health and fitness
● Information products
● Reusable shopping goods and utensils
● Seasonal decorations
Let’s dive into five surefire ways to succeed and grow your business within one of these niches.
Set Up a Proper Domain Name
If you’re going to be jumping on the online bandwagon, you must first get online. Domain names shouldn’t be hard to choose, as it should just be your business name. But, there are a few things to consider:
● Don’t make them too long, people won’t be able to remember a long domain name and no one wants to spend an eternity typing something in.
● Think about including your city name in the business title and domain to boost local search results.
● Make it easy to remember and type. You don’t want people being able to only recite half of your domain name. Try to avoid numbers or symbols. Consumers may forget if it’s ‘3’ or ‘three’.
● Before you come up with the perfect name, research it to make sure it hasn’t been taken.
Having a good domain name is just the start to having a successful online business and you can’t rely on only having a solid website for drawing in traffic.
Use Free Tools
The best things in life are free, aren’t they? Thankfully, the internet has some great free tools you can use in order to help track your website and business success.
Google is one place where you’ll find plenty of tools to help you track success. One of the top tools is Google Analytics, which does have a steep learning curve but has plenty of valuable tools none the less.
Thankfully, Google has an analytics course that is fantastic for walking you through the basics. It’s highly recommendable as it will teach you how to track marketing campaigns, see how many users are visiting your pages, how they’re visiting your pages, and much more.
Another fantastic tool is the Keyword Planner with Google Ads. Here, you’ll be able to see what keywords are more relevant to your business. If you’re going jumping into health and fitness, you’ll be able to see what words are most relevant to your business.
Boost Your Local SEO
While you may construct marketing campaigns down the road, you also want to be attractive to users “just passing by” or your organic traffic.When people Google “Montreal pets store”, you want your business to land somewhere near the top of the page, instead of being buried at the bottom or even worse, page 2 of the search results.
How do you do that? The first step is to register your business with Google My Business, a place where you can make your business official, update store hours, add your address, collect reviews, and more. Having a GMB account is free and takes minutes to sign up and is a surefire way to make sure your business is listed highly.
Another way to boost your local SEO is by encouraging customers to leave reviews. Not only do leaving reviews matter because they show you’re providing effective service, but the more positive reviews people see the more likely they are to visit your webpage.
You should also look at posting as much content as you can to keep relevance. Send out a newsletter or link to local news stories that have something to do with your business. It’s important to stay relevant in your community, even doing so digitally.
Promote Your Omnichannel Presence
Nowadays, it’s not sufficient for the customer to only be able to buy something in the storefront. Customers want instant satisfaction, and that means providing ways for them to purchase via their computer, your website, or even by calling in.
With your marketing and sales approaches, it’s important to cross promote. Many businesses offer promotions or discounts when a customer buys an item in a store. You want to be promoting your channels through different means. If all these channels are traveling down their own separate tunnels, then they’re not working together at all, meaning one or more is going to be left in the dust.
Bring all of your channels together to create a coherent, immersive experience for the customer. More channels mean more options and channels working in harmony is the best option there is.