Digital marketing has dramatically changed the way people used to perceive brands and interact with them.Regardless, when it comes to online marketing, SEO needs no introduction. SEO, aka Search Engine Optimization, is a phenomenon that took over the world by storm a few decades ago.It is a process that empowers a website to rank top on any search engine result page (SERP), be it Google or Bing or Yahoo. And, dominating the search engine result page means dominating online traffic. Ultimately, huge traffic drives more leads and thus brings in more sales.
So if you also wish to dominate then SERP ladder, then you need to consider the following tactics and implement them right away.
1. Diversify Keyword Research
SEOs usually use Google Keyword Tool to search for competitive keywords for their website. Though the Google keyword tool is the best out there, there are other methods as well you. Take for instance Facebook Ads, where you can find a whole lot of potential keywords that are massively searched every month. Likewise, there’s flippa, Wikipedia and a whole lot of other sites and tools that can be used for potential keywords.
2. Cover On-Page Elements
Site optimization starts with its on-page elements, starting with the site title and Meta tags. Place the relevant keywords in your title tag and the Meta description. Use keywords in the content of the website as well, especially in the main heading and the subheadings. Do the same with the Meta description, but don’t get carried away with it. Also, check the link structure of the URL and make sure it is search engine friendly. For instance, http://example.com/p=12 should be replaced with http://example.com/1example.
3. Find Broken Links
One of the effective ways to build natural links is by finding broken links and replacing them with yours. Though it is a simple process, finding and earning such links takes up a lot of time. Even though you may find some broken or dead links after an hour or two, requesting the web owner to replace them with your link doesn’t always go as smoothly as you may think. Still, if you get links through this way, then consider them permanent high-quality links.
4. Write Content for Humans
The keyword magic doesn’t work in today’s world. Nowadays, your website will get only as traffic as organic your content is. Remember that when you are writing a copy or blog, it will be read by a human. So ultimately there will be a human who will decide to whether or not associate with your brand and not the search engine. Taking into consideration this important point, you need to make it a point to write content considering the needs of your readers and not just for the search engines.
Optimize your content Through Social channels:
Social media is vital when it comes to optimizing your website. Share your content on all social networks such as Facebook, Instagram, Twitter, Pinterest, and others. Build your audience to get the most out of these platforms. You can buy Instagram followers to get Facebook page likes to get more eyes on your content.