SEO helps small businesses create user-friendly, robust, and fast websites that climb the search engine rankings fast. That result, in turn, leads to more qualified prospects visiting the site, and eventually, also becoming customers.
SEO further helps to build brand awareness, as search engine users will more likely trust a site found on page one of the results pages, as opposed to those on page four. Here are five ways SEO services can help save your business.
An SEO service helps small business owners create a faster and smoother user-friendly website. Uncluttered, clean, and well-structured websites encourage visitors to stay longer on your site, increasing the number of page views and decreasing the bounce rate. In a similar way, content that is highly relevant helps to keep your visitors happy, as you’ll more likely give them what they were looking for, solve their issues, and answer their questions.
Attracting More Customers
Of course, a big reason for having a site is to differentiate yourself from the competition and increase your customer base. There’s no point in investing in marketing otherwise. Businesses with an SEO-optimised website attracts more customers and grows twice as fast than businesses without one. SEO is likely the most affordable and efficient marketing strategy today. Not only that, but it will also attract customers looking for your product or service.
Improved Conversion Rates
An SEO-optimised site loads faster, is easier to read and surf, and displays properly in the large majority of devices, including tablets and mobiles. Sites that are easy to read and navigate around will more likely attract your visitors’s attention, i.e. there’s more chance they’ll become loyal subscribers and customers.
Among the advantages of achieving higher search engine rankings is greater brand awareness. When your site appears on page one of search engines like Google, Bing, and Yahoo!, your prospects will more likely have trust in your brand than if they found you on a search engine without a strong reputation.
That’s why a small business that wants to improve brand awareness should invest in SEO and work to gain high rankings for the key terms related to their business. This isn’t the 1990s, and search engines have a significant role to play in the reputation of your brand.
Let’s use two businesses as an example for this one. Both are in the same industry and sell similar products with similar pricing. One of these businesses has a website that’s optimised, while the other has one that isn’t. Assuming all else is equal between them, which of these two companies do you imagine will gain more customers from local search? And which will grow faster and achieve more success?
SEO and search engines are powerful marketing tools. If your competition is integrating SEO in its marketing strategy, you should push yourself to make it a part of your strategy too. Whether you take a DIY approach or hire professional SEO services, you’ll start to see the benefits sooner rather than later, ultimately translating into business success.