How to plan a successful virtual conference for a retail chain

Virtual conferences are increasingly common, both out of necessity and as a result of the advantages they offer over traditional in-person industry events.

If you are charged with organizing a virtual conference and you work in retail, there are a few things to consider to ensure that the hard work you put into planning it is rewarded in the long run. Here are just a few handy pieces of advice that should contribute to a successful virtual conference for a retail chain.

Giving free gifts for attendees is always a good idea

Just because your retail conference is going virtual this year does not mean you have to skimp on the swag; in fact attendees will appreciate receiving branded tidbits even more if the event is online, because they won’t be expecting them.

Your freebies for the conference do not even have to be explicitly brand-related, and it is a good idea to read up on some suggestions to give at the end of it so that you can think outside the box and really grab the attention of participants.

It is a good idea to organize any giveaways well in advance, as you will need to ensure that the goodies are shipped out to recipients so that they arrive in time for the conference, otherwise some people could end up feeling left out.

Get guest speakers involved

You would expect guest speakers to appear at conferences attended in-person, and the same should be true of the online equivalents you organize.

By this point, most people who you might think to invite to give a keynote address at your event will likely be well versed in how to harness video conferencing software to get involved, although do not assume that this is the case. It is better to plan carefully and provide guests with all the information and guidance they need to avoid any snarl-ups or other issues on the day itself.

Also aim to make sure that the speaker is relevant to the industry niche you occupy, as well as having something interesting to say on a topic that is relevant to the conference itself. Their appearance should be a means of engaging attendees and breaking up the structure of the event into more manageable chunks, which is why this is so important.

Put your brand front and center

At the end of the day, the main aim of any conference is to ensure that your brand is in the spotlight for all the right reasons, and there are a few ways to go about this if you are running a retail operation.

From subtle approaches like getting employees and representatives who are participating to wear clothing that matches the corporate colors, to more transparent tactics like using virtual backgrounds customized to feature your brand logo, there are lots of ways to go about this.

If you are looking for more inspiration, see what strategies competitors are using to jazz up their virtual conferences and you should be good to go!

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