Roots has confirmed new leases for two flagship stores in Toronto and one in Vancouver, and it is committing several million dollars in major renovations to these stores. A third flagship on Toronto’s Bloor Street West will relocate.
The stores include the company’s two top-performing locations – one at the Toronto Eaton Centre and another at Vancouver’s high-profile downtown intersection of Robson and Burrard Streets. The third store involves a relocation from 100 Bloor Street West in Toronto to a smaller location at 80 Bloor Street West.
According to lease plans, the Toronto Eaton Centre Roots store is 7,665 square feet. It enjoys a high-profile location adjacent to a mall entrance, and it will neighbour the mall’s flagship Nordstrom store which is scheduled to open in the fall of 2016.
The Vancouver Roots store occupies the same corner as the world’s second-largest Victoria’s Secret store, as well as a new flagship Lululemon store which is expected to open this summer. Tesla Motors’ new store will be half a block east and one of Canada’s largest Sephora stores is under construction steps away. Pedestrians will continue to be drawn to the intersection and eastward as Nordstrom opens nearby in the fall of 2015.
“We’re particularly excited about these three flagship stores,” says Roots co-founder Michael Burdman. “Each one provides an ideal showcase of the entire Roots brand for both our Canadian customers and the many foreign tourists who visit our stores in Toronto and Vancouver. Despite the phenomenal growth of our online business in recent years, our retail stores remain the ultimate, defining experience of our company.”
The new Bloor Street store will replace its former 15,000 square foot flagship, located a block west. The store’s 6,500 sq. ft. layout is “more ideally suited to the needs of Roots in the Bloor-Yorkville area, Canada’s preeminent shopping district,” according to the press release. It opens in May, 2014.
At the Eaton Centre in downtown Toronto, Roots will reportedly conduct a major renovation of its multi-level store, known as ‘Roots Central’. In Vancouver, Roots will be expanding and renovating its Robson St. flagship store. We’re awaiting further details of the Vancouver expansion and we’ll report more shortly.
Interestingly, Roots is also enjoying significant growth in Asia. Thanks to a partnership with Taiwan-based partner, Branded Lifestyle, Roots now has 118 stores in Taiwan and China. Branded Lifestyle plans an extensive retail expansion for Roots in Asian to take place over the next three years.