Upscale French menswear brand Loding has opened its second Canadian location at Toronto's First Canadian Place. The 800 square foot boutique is the latest location for the brand which, according to a source at the company, could eventually open stores across the continent.
Loding's two North American locations are both in Toronto. Its first location opened in February of 2014 at 133 Avenue Road in Toronto's upscale Yorkville area. The 1,100 square foot boutique's success prompted its franchisee to open a second Toronto location. A representative indicates that a Montreal location could be in the works, as well as locations in other Canadian cities as opportunities arise. The franchisee owns Loding's rights for all of North America, with plans to eventually expand into the United States as well.
Loding's First Canadian Place store features the brand's new, modern black-and-white aesthetic with leather accents. Loding Stores typically feature interiors accented with yellow and green. Located in the heart of Toronto's Financial District, the new store is located on the mall's PATH level, next to an entrance to the Exchange Tower.
The store's grand opening, held last week, was attended by LXRY.ca founder and Editor-in-Chief, Steve Dolson. "It's really great to see Loding expanding into it's second store in Toronto. Their shoes and shirts are each one price, so this is great for young professional men to plan out their budgets and get something of quality," said Mr. Dolson. "Loding is a perfect way to impress your boss or make a great impression on your future father-in-law."
Founded in 1998 in Paris, Loding has grown to over 70 stores worldwide. It features men's shoes, shirts, ties, belts and other accessories, as well as shoe care. The store is unique in how it prices its products: the company doesn't participate in promotions or sales/discounts, so prices in the store will be the same year-round. The company also practices the idea of 'one price by type of article'.