H&M brand COS looking to open Canadian stores

Sources tell us that H&M‘s upscale label ‘COS‘ is seeking Canadian retail space for free-standing COS stores. It has looked at several retail spaces on Toronto’s Bloor Street, though we’ve been told that no deals have been signed at this time. Sources tell us that Vancouver and Montreal are also on the list for possible new stores, while Edmonton and other Canadian cities may soon follow. 

For those unfamiliar, COS is H&M’s upscale label offering higher-end materials and more ‘classic’ designs. COS’ designs have been compared to higher-priced fashion labels Marni, Jil Sander and Céline. Launched by Swedish apparel giant H&M in 2007, COS stands for ‘Collection of Style’. Its first store outside of Europe opened in June of 2013. COS currently has 82 stores worldwide and appears to be expanding aggressively as it has recently signed leases to open stores in the United States and Australia. Its first American location will open this April in New York’s Soho district.

We’ll update you when we learn the location of COS’ first Canadian store. 


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Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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