Lululemon website sells ‘spray-on’ yoga pant just in time for April 1st [with videos]


Lululemon‘s website is selling $1,200 spray-on yoga pants, just in time for April 1st. The company did so in response to a late-night comedy joke. 

The Jimmy Kimmel show aired a spoof commercial on Thursday, March 27th that promoted “Lululemon Pledge” while mocking the fact that some schools have banned yoga pants for being too tight. A voice-over for the ad says: “Lululemon Pledge: because the best pants are no pants at all.” We’ve posted the video below. 

The following day, Lululemon introduced its own version of the product on its website. 

The product description reads: “Goodbye pants, hello comfort. Designed for lightweight flexibility and versatility, our newest innovation, Spray-On Yoga Pants, will take us to and through our practice without the fuss. The breathable, seamless construction provides next-level comfort whether we’re headed straight to class or the cafe.”

The ad states that each can of the product will produce 1,200 pairs of pants that “fit like a second skin.”

Readers may recall that last year, Lululemon had to recall about 17% of its yoga pants for being too sheer. 

For April 1st, 2013, Lululemon declared that it was introducing a line of athletic wear called Lululeather. The humorous video advertisement is posted above, though some felt that it went too far. 

[Lululemon website]

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Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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