Popular American candy retailer Dylan’s Candy Bar is reportedly looking for Canadian retail space. Founded by Ralph Lauren‘s daughter, Dylan Lauren, the candy company has partnered with Claire’s as part of its North American expansion. Dylan’s recently expanded beyond just candy, becoming a lifestyle brand with various products.
Dylan’s Candy Bar seeks retail space in the 5,000 to 15,000 square foot range, setting its sights on Toronto for its first Canadian store. Working with accessory retailer Claire’s, Dylan’s has created lines of candy-inspired jewelry (including jellybean-covered bracelets), nail polish, Whirly Pop-scented press-on nails, lip product and tech accessories (including iPhone cases with an ice cream cone design). All of these products retail for less than US$16 and are available at Dylan’s Candy Bar stores, Dylan’s website, as well as at Claire’s.
Founded in 2001, Dylan’s stores are located in New York City, Miami, Los Angeles and East Hampton, New York. The brand is expanding with smaller stores (within airports, casinos and at New York’s Empire State Building) as well as with concept shops at selected Neiman Marcus stores.
Besides a Toronto store, Ms. Lauren is reportedly seeking retail space in San Francisco and Chicago, as well as international locations in Japan and London, England. her company is also considering licensing its brand for sunglasses, handbags, flip-flops, rain boots, umbrellas, and possibly even dog-related merchandise. A clothing line is unlikely, according to Ms. Lauren, though her stores do sell signature T-shirts and pyjamas.
Source: Women’s Wear Daily
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