Most Canadian Fruits & Passion locations rebranded as TheFaceShop:
It's becoming increasingly difficult to find Canadian locations for bodycare retailer Fruits & Passion, as most locations are rebranding. Most of its Quebec locations will continue operating under the Fruits & Passion name, however, as will a handful of franchised Canadian locations outside of Quebec. The rest have been or will be converted to TheFaceShop, a popular South Korean cosmetics and skincare retailer. This Canadian branding transition is currently ongoing.
In June of 2013, Fruits & Passion's parent company, S.C. Johnson & Sons Inc., sold the brand to South Korean conglomerate LG Corp. LG is parent company of TheFaceShop. A handful of franchised Fruits & Passions locations, including its store at Place d'Orléans in suburban Ottawa, will remain. The Company's Quebec stores will also continue operating under the Fruits & Passion name for the foreseeable future.
Interview requests with the company were denied, though staff at some former Fruits & Passion locations confirm that the brand has struggled in much of Canada. Many Quebec Fruits & Passion locations continue to see strong sales, partly due to its exceptional brand identity and market coverage.
According to its website, the TheFaceShop has over 2,300 stores in 29 countries.