New Juicy Couture stores will open in Canada in 2015, after the recent closure of all of the brand's stores. The new Juicy locations will be opened by its new parent company, while its previous stores operated under the brand's former owner. Canada's new Juicy Couture stores will be somewhat different than its previous locations, carrying a wider variety of products and some new product categories.
Last month, we reported that Canada's Juicy Couture stores were closing, and that several locations could re-open as Kate Spade stores. Kate Spade was the parent company of Juicy Couture, though it sold the company to brand licensing firm Authentic Brands Group last year. Authentic Brands will revive the Juicy Couture brand and according to Women's Wear Daily, is looking to open Juicy stores in high traffic areas, with Vancouver being specifically mentioned. We expect Toronto to be a high priority for new Juicy Couture stores, as well, as it previously housed five of the company's six Canadian locations.
According to Women's Wear Daily, the new Juicy Couture store concept will feature the 'world of Juicy,' being more representative of Authentic Brand Group’s vision for the brand’s future. The concept will feature a store layout showcasing merchandise by category, giving the stores a "department store feel". Juicy's Black Label Collection will be available in all the new stores, and the collection will include expanded offerings in intimates, girl’s clothing, and footwear. Last week, Authentic Brands Group revealed that it had entered into a long-term partnership with Steven Madden Ltd. for a line of Juicy Couture footwear.
Authentic Brands Group is reportedly looking to open freestanding Juicy stores for girl's clothing, as well as for intimate apparel. No word yet if Canada will see any of these new concept stores. Juicy's new parent company will also soon relaunch its e-commerce platform, www.juicycouture.com.
Juicy's last full-priced Canadian location, a 2,975 square foot unit at Toronto's Sherway Gardens, closed on May 20th. Its 2,500 square foot Toronto Eaton Centre location closed on Saturday, May 17th, and its 2,250 square foot Yorkdale Shopping Centre (Toronto) and 3,500 square foot Pacific Centre (Vancouver) locations shuttered earlier this year. Its outlet location at Toronto's Vaughan Mills, open for now, is scheduled to close on June 30th.
Juicy Couture was founded in 1995 by Gela Nash-Taylor and Pamela Skaist-Levy, and its signature tracksuit was responsible for its rapid growth and expansion.