Upscale Swiss menswear brand Strellson will reportedly open more free-standing Canadian locations. The popular label, carried at several Hudson's Bay stores, currently has one free-standing North American store in Toronto. Strellson is working with a Toronto-based broker to open more Canadian stores, beginning with a flagship location in Downtown Ottawa. A source at the company says other Canadian locations could also follow.
Founded in 1993, Strellson is Switzerland's largest menswear manufacturer. Owned by Holy Fashion Group, it produces mid-to-high priced menswear (both dressy and casual), accessories and related products, targeting men in the 25 to 40 age range. It retails in about 40 countries.
According to Developers & Chains, Strellson is looking for flagship retail space in Downtown Ottawa, either within the Rideau Centre or in a high-profile street location. Strellson's only other North American location is at 170 Bloor Street West in Toronto, at the base of the Park Hyatt Hotel at the northwest corner of Bloor Street and Avenue Road. We contacted Strellson Canada and a representative, speaking anonymously, said that the brand is considering a national store rollout, based on the brand's success at its Toronto flagship and its success within Hudson's Bay stores. The source would not provide confirmation, though they said that Vancouver, Edmonton, Calgary and Montreal could also eventually house free-standing Strellson stores.
In 2011, a 2,400 square foot Strellson shop-in-store opened within Toronto's flagship Hudson's Bay on Queen Street. In November of 2012, Strellson opened its 1,700 square foot freestanding Toronto location. Sources with Strellson (and Hudson's Bay) confirm that the label does very well in Canada, hence its plans to expand. According to Developers & Chains, Strellson is seeking Ottawa retail space in the 2,000 to 2,400 square foot range.
For information on the broker handling Strellson's Canadian store expansion, contact Retail Insider's Editor-in-Chief, Craig Patterson, at: firstname.lastname@example.org.