Shoppers Drug Mart to Test Fresh Food in its Regina Locations


Photo: Shoppers Drug MartPhoto: Shoppers Drug Mart

Photo: Shoppers Drug Mart

Toronto-based drug store chain Shoppers Drug Mart will use Regina, Saskatchewan, as a test market in May, putting fresh food in all eight of the retailers’ larger locations. This follows the company’s testing fresh food in six Toronto stores. 

Regina was chosen as Canada’s first city to test fresh food at Shoppers Drug Mart stores city-wide, considering its modest population and limited number of Shoppers Drug Mart stores. If successful, the concept could expand nationally, according to The Financial Post

Toronto-based grocer Loblaw bought Shoppers Drug Mart last year for $12.4 billion, providing new retail space in various urban markets. Shoppers Drug Mart has since shed its Nativa, Simply Food and Everyday Market packaged food brands, instead focusing on Loblaw’s popular President’s Choice label. 

According to the Financial post, about a third of the newly renovated Toronto Shoppers Drug Mart locations are devoted to fresh food, carrying “everything from avocados to air-chilled organic chickens”. It’s a bold move, considering substantially lower margins on food compared to other drug store categories. 


Photo via Toronto Star/  www.youtube.comPhoto via Toronto Star/  www.youtube.com

Photo via Toronto Star/www.youtube.com

Fresh food at Shoppers Drug Mart will prove hugely popular in some urban areas, some of which lack nearby grocery stores. Shoppers Drug Mart has a presence in many downtown retail plazas and if fresh food moves in, these stores will function as local grocery stores, providing benefit to both downtown workers as well as those who reside downtown. 

As a result, Shoppers Drug Mart is arguably contributing to the increased livability of Canadian urban areas. Suburban areas, however, may be less receptive to buying fresh food in a drug store, especially in automobile-dependent areas where driving to grocery stores and large food-carrying retailers such as Costco and Walmart is relatively simple. 

We’ll update you on Shoppers Drug Mart’s national fresh-food rollout. 

Today’s Retail News From Around The Web: February 9, 2015



Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

More From The Author

Exterior of Aesop store on Toronto's Queen Street West. Image: Aesop

Aesop Expanding Canadian Store Operations with Multiple Storefronts Over 12 Months

The brand could open as many as five Canadian boutiques this year amid an ongoing expansion that includes new markets.
Renovated Holt Renfrew facade on Bloor Street. Photo: Doublespace Photography

Holt Renfrew Unveils Overhauled Mink Mile Flagship Facade and Main Floor...

The luxury department store’s ‘mothership’ has seen the launch of several impressive new concession boutiques as the flagship sees an incredible transformation.

RECENT RETAIL INSIDER VIDEOS

2 COMMENTS

  1. Many years ago, Shoppers opened a new concept store in the Clayton Park area of Halifax. It was the first to include fresh and frozen food, including fruits and veggies, pre-packed meals and most other items found in small, neighbourhood grocery stores. It is an area that I don’t normally shop, so not sure if it is still part of the store, although I haven’t heard that it was changed out to typical drugstore items.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

RECENT ARTICLES

BRIEF: Golden Goose Opens 1st Store, David Rocco Opening Yorkville Wine Bar

Other News: Victoria's Secret closing more Canadian stores, Birks launches luxury brand Tudor watches, survey looks at female entrepreneurs.

Aesop Expanding Canadian Store Operations with Multiple Storefronts Over 12 Months

The brand could open as many as five Canadian boutiques this year amid an ongoing expansion that includes new markets.

Canadian Retail 2020 Winners and Losers: Ed Strapagiel Analysis

Strapagiel provides his yearly analysis of Canadian retail sales data from StatsCan.

Subscribe

* indicates required
Get Connected

MOST-READ ARTICLES

International Retailers Continue to Enter Canadian Market Despite Pandemic [List/Analysis]

Retail Insider analysis of the international retailers that have entered Canada over the past 12 months as the industry looks to an uncertain future.

Canadian Footwear Brand Maguire Opens First Toronto Store

The Montreal company anticipates lower rents and as a result, plans to selectively open more locations while also significantly growing e-commerce.

Big Changes Coming for Canadian Grocery in 2021 and Beyond: Expert

Expansion of omnichannel development and greater use of predictive analytics and machine learning to help shape the grocery experience of tomorrow.
- Advertisement -
- Advertisement -
- Advertisement -