RYU Opens Global Flagship, Reveals Substantial Growth Plans [Photos]


Vancouver-based multi-discipline performance training and fitness brand RYU has opened its first freestanding location in Vancouver’s Kitsilano area. According to Chairman and CEO Marcello Leone, more will follow as the company plans to open 163 North American locations over the next nine years. The company’s e-commerce site also launches this month. 

Founded in Portland, Oregon, RYU or ‘Respect Your Universe’, is an athletic tech-style apparel brand engineered for the fitness, training and performance of the multi-discipline athlete. Marcello Leone, son of the founders of Vancouver-based multi-brand luxury retailer Leone, took the company over in 2014 and spearheaded an overhaul which saw its headquarters moved from the United States to Canada, choosing his hometown of Vancouver to be its new corporate address. RYU’s intention is to become the world’s top multi-discipline performance training and fitness brand, according to Mr. Leone. 


The Vancouver flagship, located at 1745 W. 4 Avenue in the city’s ‘athletic apparel strip’, spans 5,600 square feet over two levels. According to Mr. Leone, the store sold 1,300 product units in its first three days of business, with exceptional Black Friday sales despite product not being discounted. He described the store, designed by award-winning AA Roberts Architects, as being spacious, relaxed and clean. He also described how consumers are speaking favourably about RYU’s innovative products that include a range of athletic fashions and accessories, including how the company’s athletic bags have received a “tremendous response”, for example.

Between now and the year 2025, Mr. Leone said that RYU plans to open 163 stores in North America, including approximately 15 to 17 in Canada. At least two more Canadian locations will open in the fall of 2016, with a further six expected for 2017. RYU isn’t wholesaling its products at the moment, though Mr. Leone said that there’s a possibility that the brand could open shop-in-stores at some point, given the right opportunities. 

All photos are courtesy of RYU. 






Canadian Retail News From Around The Web: December 3, 2015

*****



Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

More From The Author

Exterior of Aesop store on Toronto's Queen Street West. Image: Aesop

Aesop Expanding Canadian Store Operations with Multiple Storefronts Over 12 Months

The brand could open as many as five Canadian boutiques this year amid an ongoing expansion that includes new markets.
Renovated Holt Renfrew facade on Bloor Street. Photo: Doublespace Photography

Holt Renfrew Unveils Overhauled Mink Mile Flagship Facade and Main Floor...

The luxury department store’s ‘mothership’ has seen the launch of several impressive new concession boutiques as the flagship sees an incredible transformation.

RECENT RETAIL INSIDER VIDEOS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

RECENT ARTICLES

BRIEF: Golden Goose Opens 1st Store, David Rocco Opening Yorkville Wine Bar

Other News: Victoria's Secret closing more Canadian stores, Birks launches luxury brand Tudor watches, survey looks at female entrepreneurs.

Aesop Expanding Canadian Store Operations with Multiple Storefronts Over 12 Months

The brand could open as many as five Canadian boutiques this year amid an ongoing expansion that includes new markets.

Canadian Retail 2020 Winners and Losers: Ed Strapagiel Analysis

Strapagiel provides his yearly analysis of Canadian retail sales data from StatsCan.

Subscribe

* indicates required
Get Connected

MOST-READ ARTICLES

International Retailers Continue to Enter Canadian Market Despite Pandemic [List/Analysis]

Retail Insider analysis of the international retailers that have entered Canada over the past 12 months as the industry looks to an uncertain future.

Canadian Footwear Brand Maguire Opens First Toronto Store

The Montreal company anticipates lower rents and as a result, plans to selectively open more locations while also significantly growing e-commerce.

Big Changes Coming for Canadian Grocery in 2021 and Beyond: Expert

Expansion of omnichannel development and greater use of predictive analytics and machine learning to help shape the grocery experience of tomorrow.
- Advertisement -
- Advertisement -
- Advertisement -