Off-price fashion retailer Surplus Outlet is launching a full-price premium brand boutique next spring, called In by Surplus.
Surplus clothing was founded in Montreal in 1999 with a location on Montreal’s trendy St.-Laurent Street in the city’s Mile End neighbourhood. It offers discount prices on popular brands such as Diesel, Superdry, OSC, G-STAR and more. It currently operates four locations — on St.-Laurent Street Montreal, at Tanger Outlets Saint-Sauveur, at Outlet Collection at Niagara and at Heartland Town Centre in Mississauga.
The company’s new 3,000 square foot In by Surplus concept will open in March of 2016 at CF Markville Mall in Markham, just north of Toronto. The multi-brand concept will focus primarily on denim and footwear, with at least 10 high-profile footwear fashion brands. The full-price store will act as a “testing ground”, according to retailer partner Jones Liang, and if the new concept is well received, it will expand into more enclosed malls.
Surplus Clothing and In by Surplus are both represented in Canada by brokerage Think Retail.