Christian Dior to Open Massive Toronto Flagship

French luxury brand Christian Dior will open a massive two-level flagship on Toronto’s ‘Mink Mile’ next year, as it coordinates a substantial expansion in Canada’s largest city. 

Last week, Dior also opened a women’s ready-to-wear concession on the third floor of Saks Fifth Avenue‘s CF Toronto Eaton Centre flagship. The boutique is inspired by Dior’s Peter Marino-designed Paris flagship, and compliments a Dior accessories boutique that opened on Saks’ ground floor in May of this year. 

INSIDE DIOR’S NEW SAKS FIFTH AVENUE BOUTIQUE IN TORONTO. PHOTO: SAKS

Dior’s Toronto flagship, set to open later in 2017, will be located in Chanel’s current space at 131 Bloor Street (aka ’The Colonnade’). The Dior store will span about 13,400 square feet, with 3,365 square feet on its ground floor and an additional 10,029 square feet upstairs. Part of the upstairs space leased to Dior was formerly occupied by The Japan Foundation, which vacated The Colonnade last year. 

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CLICK ABOVE FOR PDF FLOORPLAN, VIA LANDLORD MORGUARD. 

Dianne Lemm, principal/broker at Northwest Atlantic, negotiated the Dior lease deal in partnership with Hanna Struever of California-based Retail Portfolio Solutions. The Colonnade’s landlord is Mississauga-based Morguard

Chanel will vacate its 131 Bloor Street West retail space in several months, coinciding with the completion of its 8,700 square foot replacement location at 98 Yorkville Avenue. Chanel originally moved into 131 Bloor in the spring of 1989 with a 3,100 square foot one-level unit that it subsequently expanded upward. 

DIOR WILL REPLACE CHANEL AT 131 BLOOR STREET WEST. CHANEL IS MOVING 2 BLOCKS NORTH.

The Colonnade is seeing a number of changes, adding to its already exceptional luxury offerings. Italian luxury brand Prada is in the process of substantially expanding its existing 5,889 square foot store to about 13,600 square feet, and Moncler has leased about 2,500 square feet of the complex’s existing Sephora store, which is relocating up the street. Across the street in late 2017, Hermès will open a 12,000 square foot two-level flagship at 100 Bloor Street West, replacing a nearby 4,000 square foot store on the same street.   

PHOTO: DIOR.COM
PHOTO: DIOR.COM

Dior has been expanding in Canada over the past couple of years and last summer, opened a 9,500 square foot store in the retail podium of Vancouver’s Fairmont Hotel Vancouver. Sources say that the store is doing exceptionally well, seeing traffic from both affluent locals as well as tourists. That Hotel Vancouver store was the first freestanding Canadian location for Dior, having joined the brand’s accessory concessions at Holt Renfrew in Vancouver, Toronto (50 Bloor St. W.), Toronto Yorkdale Shopping Centre, and in Montreal. Dior is expected to relocate its Montreal accessory concession in early 2018 to an expanded/combined Ogilvy/Holt Renfrew on Sainte Catherine Street West, coinciding with the closure of Holt’s Montreal Sherbrooke Street West store. Montreal correspondent Maxime Frechette says that Dior has also confirmed with him that it will open a Dior Homme men’s boutique at Ogilvy/Holt’s in Montreal that year, as well.

Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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3 COMMENTS

  1. Christian Dior and its parent company Arnault SA originally planned to purchase the current host location of Club Monaco (RalphLauren Internationl Group) located at 157 Bloor St but owners of the 157 Bloor St W historic building sky rocketed the price within 48 hours from 28 million USD to 174 million USD in 2012.

    Mayhoola Investments Group was also interested in opening a flagship for its Valentino S.p.A in 2013-14 on 66 Bloor St (currently occupied by Davids). However, 66 Bloor St W building was shortly sold to Dutch development company and Dutch company was not intrested in leasing the space prior the reconstruction of the 66 Bloor St W.

    Bottega Veneta (Kering Group) had a plan opening a boutique on 101 Bloor St W (currently occupied by Cole Haan). However, Cole Haan practised it’s legal rights based on the contract with landlordsand extended the lease for another 15 years. After departure of former CEO of Bottega Veneta, Mr Marco Bizzarri all expansion plans for North America were put on hold by the current CEO of the brand.

    Fendi of LVMH is still coincidering a flagship "maison" in Toronto but it’s taken "wait and see" approach based on extreme expansion of premium department stores south of our borders. Based on that Fendi has opened a mini space at Holt Renfrew Yorkdale Centre and limited its exposure to Canadian market by selling its goods in ultra small amounts to Canadian physical and e-commerce (SSENSE.COM) businesse. Fendi also holds absolute control of its brand new goods in Canadian online market.

  2. Christian Dior and its parent company Arnault SA originally planned to purchase the current host location of Club Monaco (RalphLauren Internationl Group) located at 157 Bloor St but owners of the 157 Bloor St W historic building sky rocketed the price within 48 hours from 28 million USD to 174 million USD in 2012.

    Mayhoola Investments Group was also interested in opening a flagship for its Valentino S.p.A in 2013-14 on 66 Bloor St (currently occupied by Davids). However, 66 Bloor St W building was shortly sold to Dutch development company and Dutch company was not intrested in leasing the space prior the reconstruction of the 66 Bloor St W.

    Bottega Veneta (Kering Group) had a plan opening a boutique on 101 Bloor St W (currently occupied by Cole Haan). However, Cole Haan practised it’s legal rights based on the contract with landlords and extended the lease for another 15 years. After departure of former CEO of Bottega Veneta, Mr Marco Bizzarri all expansion plans for North America were put on hold by the current CEO of the brand.

    Fendi of LVMH is still considering a flagship "maison" in Toronto but it’s taken "wait and see" approach.

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