Innovative Montreal-based omni-channel men's apparel brand Frank & Oak has partnered with landlord Cadillac Fairview for multiple store locations. The brand recently opened a store at Toronto's CF Shops at Don Mills, and will open two concept stores within Cadillac Fairview mall properties this spring.
Stores will feature innovative storefronts and according to co-founder and CEO Ethan Song, "Frank & Oak’s concept stores are spaces that promote engagement between customers and the brand that goes well beyond a simple transaction. We’re offering an experience that connects the digital and physical experience seamlessly and in ways that actually solve customer challenges.”
The first 'enhanced concept' Frank & Oak store, measuring 3,200 square feet, will open in mid-May of this year at CF Carrefour Laval, north of Montreal. A second location is planned later this spring at CF Sherway Gardens in Toronto, measuring about 2,300 square feet. When both are open, Frank & Oak will operate 10 Canadian stores, as well as three in the United States. The company says that it will also announce another location later this spring.
Moving into shopping malls is relatively new for Frank & Oak, as its real estate strategy has primarily involved operating street-front stores in major cities. The company operates street-front stores in Montreal, Toronto, Vancouver, Calgary, Edmonton and Ottawa, as well as in Boston, Washington DC and Chicago in the United States.
Frank & Oak's new mall stores will feature dedicated personal styling spaces, apothecary displays, barber services and a café and lounge space.