Nordstrom Reveals New Yorkdale Store Details

Rendering: Nordstrom

Rendering: Nordstrom

Nordstrom has revealed new details on its Yorkdale Shopping Centre store in Toronto, set to open on October 21, 2016. Included are details about its restaurants, departments and its new store manager. 

According to Nordstrom, the store will employ about 850, which is the same number of staff anticipated to be working at the CF Toronto Eaton Centre flagship which opens on September 16. Yorkdale's Nordstrom will feature the following services and amenities: 

  • Personal Stylist
  • Beauty Stylist
  • Beauty Concierge
  • Mobile Checkout
  • Certified Shoe Fitters
  • Certified Bra Fitters
  • Family Restrooms
  • Mother’s Lounge
  • Complimentary Gift Boxes
  • Nordstrom Gift Cards
  • Debut Rewards
  • Free Wi-Fi

The store will feature three restaurant concepts: Bazille restaurant, Habitant lounge, and coffee concept 'Ebar'. Bazille is the restaurant provider for Nordstrom's Calgary and Ottawa stores, and Habitant lounge is featured at Nordstrom's CF Pacific Centre flagship in Vancouver. Coffee concept Ebar is located in all Nordstrom stores. Last month we revealed that the Toronto Eaton Centre Nordstrom flagship will feature the Bistro Verde restaurant concept which debuted in Vancouver last September, as well as Habitant and Ebar. 

Yorkdale's Nordstrom will lack some departments featured in the Eaton Centre flagship, including Nordstrom's 'Space' department, which carries emerging and otherwise unrepresented international designers. Also absent will be Pop-In@Nordstrom (designer pop-up shops) as well as 'Studio Services', which assists costume designers and stylists create looks for film/TV show/commercials. The Yorkdale store will feature a roster of luxury designers in its various departments, we're told, to compete with Yorkdale's Holt Renfrew, which does exceptionally high sales volumes. 

Nordstrom's Yorkdale store manager will be Brynn Herthel-Conn, who has extensive experience with the company's California operations. As well, media sources don't appear to have yet reported that Todd Buntin will run the Eaton Centre flagship. 

The Yorkdale store (as well as all Canadian Nordstrom stores) is being designed by Seattle-based Callison Architecture, and it will feature clean, single-surface flooring throughout to provide flexibility to adjust and evolve departments. Natural light will flood the store through ample windows. 

Rendering: Oxford Properties

Rendering: Oxford Properties

Yorkdale's Nordstrom store will span 196,000 square feet, making it the company's third largest Canadian store. Nordstrom's largest Canadian store, which opened in September of 2015 in Vancouver, measures about 230,000 square feet. Nordstrom's CF Toronto Eaton Centre flagship, will span about 220,000 square feet over three floors, according to Nordstrom.

Nordstrom entered the Canadian market in September of 2014 with a 140,000 square foot CF Chinook Centre location in Calgary. A second Canadian location, measuring 157,000 square feet, opened in March of 2015 at Ottawa's CF Rideau Centre

Canadian Retail News From Around The Web: March 22, 2016