La Rousse Launches Innovative Mobile Salon in Montreal [Photos]

Date:

Share post:

Popular Montreal-based hair salon La Rousse, located on 6562 Saint Laurent Street, has launched Canada’s first mobile beauty salon. Called La Rousee Mobile, the new mobile salon is contained within a 31-foot silver Airstream trailer that has been adapted for the needs of hairdressers and salon professionals with three spaces for hair, one space for makeup, and two spaces for nail beauty. 

Despite technically being in a trailer, La Rousse Mobile’s ambiance is pure, elegant and airy, featuring primarily white interiors with purple accents. It’s the latest business to adopt the street truck movement, which has become very popular in Montreal lately. 

La Rousse Mobile owner, Sophie Tessier, said: “I always wanted to participate in the movement and the popularity of street trucks, but in my own way and in my field.”

The La Rousse Mobile Airstream will be operating on the streets of Montreal between May 1st to October 31st of this year for large events, such as: school proms, special parties or even weddings.

Thanks go out to the W Hotel Montreal for giving access to La Rousse Mobile during the Formula 1 Grand Prix at the Pit Stop Lounge Party, helping people to discover this little gem of Montreal.

*Photos were supplied by La Rousee. 

Maxime Frechette
Maxime Frechettehttps://www.montreal-weekly.com/
Montreal-based Maxime Frechette is an expert in luxury and other retail, and is also an influencer who works with brands through his platforms including Montreal-Weekly.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles

Many Canadians Are Risking Illness by Eating Expired Food with Grocery Inflation [Op-Ed]

Sylvain Charlebois says that over half of Canadians acknowledge that inflation has forced them to compromise on food safety, indicating a significant issue in affordability that needs to be addressed.

Coming Out Soon: Retail Insider the magazine, Volume 3, Issue 1: State of the industry

The Spring 2024 issue discusses the state of the industry from what's happening in physical retail, construction, online channels, and the future as retail transforms.

Anatomy of a Leader: Kristy Miller, Founder of The Scented Market

Miller discusses her entrepreneurial journey, her appearance on hit CBC television show Dragon’s Den, and how she's found success growing her eco-friendly business.

Canadian Retail Sees Strong Gains in February, Fueling Summer Shopping Speculation [JC Williams Group Analysis]

The consultancy analyses the most recent StatCan numbers, which show an increase in spending by consumers which could lead to a robust summer for retail.

‘Arcadia Earth’ Experience Concept And Travel Exhibit Opens At The Well in Toronto [Interview]

The sustainability-focused interactive experience that merges creative art and technology recently opened in Toronto, and its success is seeing it expand with alcohol-based evenings and a national traveling exhibit in malls.

Luxury Brand Loro Piana to Expand into Canada with Standalone Stores 

The Italian luxury brand will open a Bloor Street flagship and at least one mall storefront as it enters Canada with a flurry of construction.

Jeweller Michael Hill to Showcase New Store Design in Canada with Major Brand Refresh [Interview/Renderings]

The Australian jewellery brand has launched a new strategy with a brand ambassador, digital refresh, new product and a new store design that will first be showcased in a new Canadian flagship.

Harvey’s Aims to Open Substantially More Locations in Canada as Restaurant Chain Marks 65 Years [Interview]

The Canadian burger chain is celebrating in various ways as it plans an expansion to significantly grow its footprint across the country.

Miele Expanding Canadian Footprint with Retail Space at CF Sherway Gardens in Toronto [Interview]

It will be the second mall location for the premium German appliance brand, and will showcase products in an immersive environment with product demonstrations led by expert associates.

Despite Economic Challenges, Edmonton Retail Leasing Market Experiences Growth and Expansion: JLL Report/Interview

Edmonton is seeing increased demand for retail space as new retailers enter the market in the athletic, fashion and luxury sectors.

Bloor Street Luxury Run in Toronto Adds Saint Laurent Flagship as Area Transforms 

Saint Laurent’s substantial Toronto flagship features a brutalist concrete facade, and is the latest luxury brand to open a large storefront on the former ‘Mink Mile’. 

Montreal’s Le Groupe Brande Thrives with Lightspeed Capital: A Case Study in Expansion and Efficiency

Le Groupe Brande is leveraging Lightspeed Capital and its merchant cash advance system to fuel expansion plans, while also allowing the retailer to streamline operations, cut costs and experience significant efficiency gains.