Upscale Swiss menswear brand Strellson has opened an impressive looking location in Ottawa's CF Rideau Centre. The store is located on the third level of the mall's recently opened expansion wing, which is anchored by La Maison Simons.
The bright 2,000 square foot store features the full range of Strellson's fashion collections for the fall season. The Ottawa store is the fourth freestanding Canadian location for Strellson. Next month, a fifth freestanding location will open at Toronto's Yorkdale Shopping Centre within the mall's expansion 'Nordstrom Wing', to be anchored by a 199,000 square foot Nordstrom store.
The brand also just launched a new ad campaign called “Unstoppable", featuring a music video of the famous Queen song 'Don’t Stop Me Now' in an exclusive cover version by producer MNEK. The campaign launched on September 5 and was timed with what would have been Freddy Mercury’s 70th Birthday.
Strellson's first Canadian store, measuring about 2,300 square feet, opened in the fall of 2012 at the northwest corner of Bloor Street West and Avenue Road in Toronto. A second location opened a year later at Toronto's Bayview Village, and a third store opened last spring in downtown Vancouver's 'Luxury Zone'.
Retail partner Hudson's Bay also currently operates over 20 Strellson shop-in-stores, all licensed by the brand. One exception is the Yorkdale Shopping Centre Bay location, where Strellson operates a concession. Strellson is carried at several American Lord & Taylor and Saks Fifth Avenue locations and in the near future, sources say that it will open its first freestanding US flagship location in New York City.
Founded in 1984 and owned by Holy Fashion Group (the original owner of German brand Hugo Boss), Strellson is Switzerland's largest menswear manufacturer. It produces mid-to-high priced dressy and casual menswear, as well as accessories and related products. Its target market is men aged 25 to 40, and it retails in about 40 countries worldwide.
All photos are by Roy Grogan.