RCC to Host Retail Marketing Conference this Spring

Retail Council of Canada will host its Retail Marketing Conference on Tuesday April 4, 2017, at the International Centre in Mississauga, ON. The conference will explore the latest (and most surprising) trends in retail marketing today. A full agenda, focused on #WhatsNext (conference hashtag) for the retail marketing industry has just been released, and registration is now open.

The intense day-long conference is specifically designed to give retail marketers an overview on the most recent developments in three key areas: Mobile and e-Commerce, Direct Marketing Strategy and Social & Visual Media. 

The impressive lineup of speakers includes some of Canada’s leading retail innovators and brands: 

  • Scott Adel, Head of OMNIchanel at Frank & Oak, 
  • Heather Loosemore, Senior Director, Marketing Communications at Walmart Canada, 
  • Julia Sousa, Director, Integrated Marketing, Wines, Vintages and CSR, LCBO,  
  • Jeff Tate, Vice President, Marketing at Henry’s, 
  • Jen Lee Koss co-founder of BRIKA , 
  • Frederick Lecoq VP, Marketing & eCommerce at Golf Town, 
  • George Curtis, Director of Direct/Database Marketing at Macy’s and many more. 

The full listing of speakers is available at www.rccretailmarketing.ca

Session topics have been curated to help conference participants quickly learn how to adapt to market shifts and focus and fine tune their marketing tactics for success.

[Register Here]

Diane J. Brisebois, President and CEO of Retail Council of Canada, will open the conference with Frank and Oak’s Scott Adel and explore the evolution of personalization in the retail reality that is now a blended customer adventure between a store’s digital presence and its physical experience. 

Jennifer Stein, Vice President, Integrated Communications at APEX Public Relations will then lead a fascinating discussion with Heather Loosemore from Walmart and Julia Sousa from LCBO on what digital and social media presence means for more traditional marketing tools and channels using examples from award-winning Walmart (Walmart Fresh) and LCBO (Taste Local, Love Local) campaigns.

One of the most intriguing highlights of the conference is sure to be around the ‘future of the retail flyer’. Flyer experts and marketing leaders will debate how the retail flyer will find its role in blended campaigns, tip the audience on the latest flyer innovations and speculate on how Millennials will need to be engaged to ensure the flyer maintains its powerful relevance. On the panel are: Frederick Lecoq, Vice President of Marketing and eCommerce at Golf Town; Chris Bryson, Founder and CEO of Unata Inc.; William George, Vice President, Marketing at McKesson Canada; Tobiasz Dankiewicz, Co-Founder of reebee; Jeff Tate, Vice President of Marketing at Henry’s and Mark Zwicker, Senior Vice President of Enterprise Business Development at St Joseph Communications.

“As we were looking for the most intriguing developments in retail marketing to share at our conference, we were really surprised to learn about the evolving role of the retail flyer!” said ‎Darrell Cook, Vice-President of Retail Strategy at Geomedia Inc. 

To add further authenticity and substantiation to what retail marketers need to do to connect with Millennials, a group of five exceptionally accomplished Millennial retailers will take the stage to speak about what brands have done to connect with them. Hear from Fatima Zaidi, Vice President of Business Development at 88 Creative; Katherine Andrikopoulos, Digital Performance Media Manager at Cossette; Richard Wong, Vice President of Marketing  at #paid; Marlon Rodrigues, Head of Marketing at Demac Media; and Sarah Bugeja, Manager of Demand Generation at Loblaw Digital. 

The full agenda can be viewed at www.rccretailmarketing.ca/schedule.


*Customized content. For more information, contact Craig Patterson at: craig@retail-insider.com

Canadian Retail News From Around The Web: February 28, 2017

Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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