The three shop-in-stores include Nike Kicks Lounge at Footaction, adidas Originals Collective at Footaction, and Puma Select at Footaction. As well, Footaction is launching "elevated event and retail storytelling spaces" in key North American cities called ‘Capsule'. Toronto’s is called Capsule|416 by Footaction and according to the company, it takes cues from local street style.
Other featured brands in Toronto’s Footaction include three Canadian brands — Peace Collective, Herschel, and Naked & Famous Denim — as well as Jordan, Nike, adidas, PUMA, Levi's, Champion and other popular brands.
The 6,500 square foot store is located on ‘Level 1’ of the mall, featuring two TTC subway stations on its north and south sides. Level 1 also features a number of busy retail spaces, including Richtree Natural Market, Forever 21 and Old Navy. CF Toronto Eaton Centre’s Level 3 pedway, linking Hudson’s Bay/Saks Fifth Avenue to the mall over Queen Street West, will also close this month, temporarily, to construct a replacement walkway — shoppers will be encouraged to use Level 1’s underground passageway to access both buildings.
"We are thrilled to bring the Footaction brand into Canada. With this first store in Toronto Eaton Centre, we're delivering an elevated retail experience to our customers and establishing ourselves as the go-to partner for the world's leading athletic-inspired and lifestyle brands," said Frank Bracken, vice president and general manager of Footaction Canada. "Footaction is best defined where streetwear and sneaker culture intersect – a space we're confident will translate well for our Canadian consumer.”
Footaction has over 265 stores in the United States, as well as an eCommerce site. Footaction is part of specialty athletic retailer Foot Locker Inc., which operates over 3,360 stores in 23 countries in North America, Europe, Australia, and New Zealand.