Affordably priced Danish home furnishings retailer JYSK has announced that it will open six stores in 2017 while renovating existing locations, as it continues to expand its Canadian operations. When all stores are open, JYSK will have 63 locations nationwide.
JYSK’s Canadian operations are headquartered in Port Coquitlam, BC, where it also opened its first Canadian store in 1996.
The new Canadian stores will be in Ontario, Quebec, British Columbia and Manitoba, including the following:
May 2017, Hamilton, ON – South Hamilton Square
June 2017, Brossard, QC – Greenfield Park, Place Greenfield Park.
June 2017, Laval, QC – Mega Centre Notre Dame
July 2017 — Sherbrooke, QB
August 2017 — Duncan, BC, and
October 2017 — Brampton, Shoppers World
JYSK’s Director of Marketing, Lynne Williams, says that the retailer will continue with plans to open between five and 10 Canadian stores annually. “Beginning with our new South Hamilton Square store in Ontario Spring 2017, we feel JYSK has a great story to tell. Sales are growing as customers increasingly trust our ‘Quality Design for Less’ mission.”
Ms. Williams explained how JYSK has also been renovating selected Canadian stores in order to highlight its new store concept. “Renovations in 2016 were undertaken to enhance our Customer’s shopping experience, highlight our unique Scandinavian products, and offer increased convenience for time-crunched consumers through its omni-channel retail operations. Stores are also laid out efficiently and are "not big boxes" so as to not overwhelm shoppers,” she said.
JYSK’s primary store format is in the 22,000 to 30,000 square foot range, though some locations can be smaller or larger. Larger stores are able to accommodate an expanded furniture selection, as well as house and display outdoor furniture inside stores, as opposed to outdoor displays that may be challenging for some retail locations.
E-Commerce is also picking up, she said, with JYSK’s website carrying over 2600 products that can now be either purchased or reserved online with Free pick up in-store.
JYSK celebrated 20 years in Canada last year, and it will continue to grow in various markets. Ms. Williams noted last year that the retailer is particularly looking to gain brand awareness in Quebec, where half of its openings will take place this year. Terry Addington (416) 809-7844), Director of Real Estate JYSK Canada, is a real estate contact.
JYSK was founded in Aarhaus, Denmark in April of 1979, and is now the largest Danish retailer operating internationally. The company operates over 2,400 store locations in 48 countries, and is expected to surpass 2,500 stores by the fall of 2017. It sells household goods such as mattresses, furniture, and interior decor, and also features seasonal furniture offerings.