ECCO Opens 1st North American Flagship at Yorkdale [Photos]

Retail industry news delivered directly to you. Subscribe to Retail-Insider.

Popular Danish footwear and accessory brand ECCO has opened its first ‘Prime’ concept store in North America, in a retail space at Toronto’s Yorkdale Shopping Centre. Yorkdale joins ECCO Prime locations in three German cities — Hamburg, Berlin, and Flensburg, as well as in Amsterdam.

ECCO’s Prime concept is the company’s new flagship model, offering an expanded product assortment in an elevated retail environment. Yorkdale’s 1,550 square foot Prime location features a design that feels “distinctly Scandinavian,” according to the company, with design influenced by the brand’s roots in Tønder, Denmark, circa 1963. 

The store’s bold, black facade features a unique patchwork installation over the display windows, made possible by Yorkdale’s soaring ceilings in that part of the mall. ECCO’s interior features a unique leather installation on the back wall that showcases the Toronto skyline. There are two seating areas in the store, and specially-designed modular wall fixtures allow for product display flexibility. Danish design house Louis Poulsen coordinated the store’s display lighting — an important component to optimally display the brand’s products. 

JORDAN SEARLE, PRESIDENT OF ECCO SHOES CANADA, OPENS THE NEW YORKDALE STORE
ECCO Yorkdale (THE TORONTO SKYLINE ON A LEATHER INSTALLATION BEHIND THE STORE’S CASH DESK. SEATING IS ELEVATED AND COMFORTABLE)
ECCO Yorkdale
ECCO Yorkdale

Besides carrying ECCO’s typical offerings, the Yorkdale store also features footwear styles for children, golf and other sports styles. It also features a leather goods and accessories area — the second of its kind in Canada, following the opening of an ECCO accessory store in Vancouver last year. 

Jordan Searle, President of ECCO Shoes Canada, noted that over the past year, ECCO’s Canadian operations have grown by 12%, and that there are plans for further expansion. ECCO is relocating its downtown Montreal store into a new location that will measure about 1,700 square feet, making it the company’s largest unit in Canada when it opens. The new Montreal flagship will also feature a dedicated leather goods and accessory shop-in-store. 

In 2018, as well, ECCO will open two more Canadian stores — an Edmonton store will open at the Premium Outlet Collection at Edmonton International Airport in the spring of 2018, and a location at Quebec City’s Galeries de la Capitale will also open next year. 

ECCO currently operates 31 stores in Canada, and in a recent interview, Mr. Searle revealed that the company plans to eventually operate about 45 Canadian stores as it continues to open a handful of locations each year in this country. 

(PROMOTIONAL INSTALLATION IN FRONT OF THE NEW YORKDALE STORE. UNTIL JUNE 30, SHOPPERS CAN HAVE MINIATURE VERSIONS OF THEMSELVES CREATED, VIA TORONTO-BASED SELFTRAITS)

In May of this year, ECCO announced the appointment of a new global CEO, Steen Borgholm. Founded in Denmark in 1963, ECCO is unique in how it manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. The company is doing exceptionally well — in 2016, it saw the number of shoes sold increase by 5% over the year prior, while currency-adjusted sales through brick-and-mortar boutiques increased 10%, and online sales growth increased by 46%. ECCO opened about 100 new concept shops (including partner stores) last year. 

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

More From The Author

Holt Renfrew Bloor Street Flagship in Toronto Marks 45 Years [Feature]

When it opened in March of 1979, it was by far the largest Holt Renfrew store in the chain.

Rodd & Gunn Opens 1st Standalone Canadian Storefront on Hazelton Ave...

Bloor-Yorkville was chosen for the New Zealand-based menswear brand’s first Canadian store, after entering the country through a network of concessions at Hudson’s Bay.

RECENT RETAIL INSIDER VIDEOS

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest Stories

No posts to display

Follow us

4,265FansLike
6,734FollowersFollow
10,754FollowersFollow

all-time Popular