Yorkville Avenue Luxury Complex Secures Upstairs Anchor [Renderings]


First Capital Realty’s new luxury retail complex at 102-108 Yorkville Avenue has secured an upstairs anchor tenant. Towards the end of 2018, unique lifestyle concept Her Majesty’s Pleasure™ will unveil its second location in the newly constructed retail building that will house Jimmy Choo and two other luxury tenants, and will be beside a new 8,700 square foot Chanel flagship that is scheduled to open in November of this year. 

Her Majesty’s Pleasure™ was founded by husband and wife team Sara Kardan and Jeff Armstrong, and its first location opened at 556 King Street West in late 2014. The concept is essentially a beauty salon, café, boutique and cocktail bar in one space, and the King Street location is immensely popular. Her Majesty’s Pleasure™ encourages a social experience where patrons may meet with friends, enjoy cocktails, and celebrate milestones while getting styled. 

Beayty services include manicures, pedicures, blow-outs, facials, waxing, make-up and all-natural body-bronzing, offering special packages and unique experiences for groups including bachelorette parties, birthdays, bridal showers and corporate bookings. 


(Click for interactive Google map) (Click for interactive Google map) 

(Click for interactive Google map) 


(Her majesty's pleasure is 'tenant 5' identified in green. lease plan: first capital realty) (Her majesty's pleasure is 'tenant 5' identified in green. lease plan: first capital realty) 

(Her majesty’s pleasure is ‘tenant 5’ identified in green. lease plan: first capital realty) 


(  Her majesty's pleasureFounders Jeff Armstrong and Sara Kardan)(  Her majesty's pleasureFounders Jeff Armstrong and Sara Kardan)

(Her majesty’s pleasureFounders Jeff Armstrong and Sara Kardan)


(Lounge bar + café at the King street   Her majesty's pleasurelocation) (Lounge bar + café at the King street   Her majesty's pleasurelocation) 

(Lounge bar + café at the King street Her majesty’s pleasurelocation) 

The King Street lounge bar offers wines, champagnes and signature cocktails and espresso. The retail boutique includes a curated collection of brands from around the world, offering natural skin care, fashion, accessories, as well as health and wellness products for both women and men. Private event bookings may include corporate functions, client appreciation, PR launches and other celebrations.  

Demolition began last week for the new Yorkville Avenue retail building. Her Majesty’s Pleasure™ will occupy about 2,400 square feet on the third floor, with an additional 900 square foot outdoor terrace overlooking Yorkville Avenue. Below it will be three retail CRU’s, with one of them which is confirmed for a two-level 2,400 square foot Jimmy Choo flagship, which will open towards the end of 2018. 

Yorkville’s Her Majesty’s Pleasure™ will be accessed from a pedestrian laneway between Yorkville Avenue and Scollard Street (between new Chanel and Jimmy Choo flagships), and customers will be able to utilize either an elevator or dedicated stairway from the ground-level, as per the rendering below. 


(Her majesty's pleasure will be accessed from a pedestrian laneway located between chanel and jimmy choo)(Her majesty's pleasure will be accessed from a pedestrian laneway located between chanel and jimmy choo)

(Her majesty’s pleasure will be accessed from a pedestrian laneway located between chanel and jimmy choo)


(Demolition at 102-108 Yorkville Avenue. Photo: Craig Patterson) (Demolition at 102-108 Yorkville Avenue. Photo: Craig Patterson) 

(Demolition at 102-108 Yorkville Avenue. Photo: Craig Patterson) 


(products for sale at the King street   Her majesty's pleasureLOCATION) (products for sale at the King street   Her majesty's pleasureLOCATION) 

(products for sale at the King street Her majesty’s pleasureLOCATION) 



(King Street   Her majesty's pleasurelocation) (King Street   Her majesty's pleasurelocation) 

(King Street Her majesty’s pleasurelocation) 

“Yorkville Avenue’s place in the Canadian luxury scene made it a logical focus for our expansion plans. After learning more about First Capital’s vision and commitment to the street of Yorkville Avenue, we solidified a partnership to build out our second location,” said Her Majesty’s Pleasure™ owners Jeff Armstrong and Sara Kardan. “With neighbours like Jimmy Choo and Chanel, we think our clients are going to feel right at home and with direct elevator access, street facing terrace and unique bar experience, we are convinced that our 102-108 Yorkville Avenue location will be a timeless gem in the Village of Yorkville.  Watch for more announcements as we kick off construction in the Spring of 2018.”

Eric Sherman, Senior Real Estate Manager at First Capital Realty said: “Her Majesty’s Pleasure™ is an extremely exciting addition to our redevelopment of 102-108 Yorkville Ave. This concept provides a diversified mix to the high-end luxury fashion that we are already bringing to this street. Her Majesty’s Pleasure™ provides the unique and exclusive service-oriented experience that perfectly embodies what the luxury-minded individual values today.” Mr. Sherman went on to say, “102-108 Yorkville will be a LEED Certified building, designed with well-dimensioned, column free spaces as well as efficient common facilities shared by all tenants. Construction has commenced and we are on target for spring/summer 2018 possessions. This is an extremely important piece in solidifying Yorkville Ave as Toronto’s premier luxury destination and will be followed by an iconic plan for the redevelopment of 101 Yorkville (across the street) that will be unveiled in the coming months.”

Broker Patricia Scrivener of Northwest Atlantic represented Her Majesty’s Pleasure™ in the lease negotiations with landlord First Capital Realty. 

*Renderings courtesy of First Capital Realty. Photographs via Her Majesty’s Pleasure™

Canadian Retail News From Around The Web: July 19, 2017

Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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