Retailers are Expanding Their Digital Reach with Retail Maverick


“I send a message and hope it gets through” – INXS

Retail Maverick is an innovative marketing agency that has identified and filled a unique need: a centralized, top-down advertising network that disseminates brand name promotions and sales to their brick-and-mortar landlords. Launched in 2016 by industry veteran Mall Maverick, Retail Maverick’s comprehensive network of over 350 retail centres in Canada makes it an ideal conduit between individual retailers and shopping malls. 

Retail Maverick boasts an audience of 500,000 shoppers and over 1,000,000 weekly views. 

The concept fills a long-dormant gap that needed a long-term solution. When chain retailers have sales, corporate headquarters advise their branches and locations in preparation for the sales events. Although loyal customers are aware of the sales events, the actual malls may not always be privy of upcoming promotions, and marketing departments may not always have the capacity to promote major events happening on their own premises.

Bridging corporate brands with their landlords is what Retail Maverick astutely identified, and created a one of a kind automated solution.

“It is really incredible” says Steve Sorge CEO of Retail Maverick, Mall Maverick, “We are in a special position to get involved in the customer journey for retailers and shopping centres.  The reach our network has to qualified shoppers and our ability to drive results has been amazing.”

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The mission is simple: get the word of sales out from merchants to their landlords through every digital mean possible. By directly publishing the promotions to the malls, Retail Maverick reach extends to every shopping center websites and social media, all designed to leverage SEO and maximize consumer awareness, thereby diverting and driving traffic to the brick-and-mortar stores themselves.

The retailer experience with Retail Maverick does not end when the sale item has been published. In order to better serve their clients, Retail Maverick also performs post-operational research by producing detailed reports. These documents are intended to itemize and evidence the breakdown in digital reach, the main means a client’s message was sent and received by the consumer, and how service may be improved for the next promotion or retail event

“Our ROI is really exciting.  Marketers need to know that their Marketing dollar is going a long way for them.   Our Retail Maverick service is achieving better ROI than comparable Google AdWords and Facebook Ads campaigns.  Furthermore, we are a full-service solution where we do everything for our clients.  We feel this is something every retailer needs.”

Retail Maverick acts as the perfect conduit, connecting and sending retailers ultimate message.  

The response has been overwhelmingly positive in the retail industry. As Calvin Klein states it, “Previously, we were manually posting our weekly specials and promotions with outdated marketing contacts. Now, they have been able to update our list and send out our weekly promotions with over 95% accuracy from week to week. The follow up and reporting features are huge wins for us as well.” Similarly, Sports Chek stated, “The Retail Maverick team is knowledgeable, easy to work with, and have helped us make all the connections we needed. They are consistently following up and keeping our contacts up to date, which saves us hours of work every week!”


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In addition to advertising, Retail Maverick has since expanded their digital reach into staffing and human resources for the retail sector, as the service is also used to advertise jobs within shopping malls.

The remarkable success of Retail Maverick in such a short period of time – a year from its launch – is a confluence of technology and networking into an innovative whole.  

Retail Maverick is making it easy for every retailer to try them with a Free 30 day trial.  Check out more at


*Partner content. To to work with Retail Insider, contact Craig Patterson at:

Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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