Springbot Exchange Gives eCommerce SMBs a Competitive Edge


By Helen Siwak

In early 2017, Springbot, a data-driven marketing platform for eCommerce merchants, recruited a board of advisors who would focus on the development of Springbot Exchange and gathered an impressive list of executives with experience from Epsilon, LiveRamp, Ogilvy, and Adobe.

As the first data cooperative for eCommerce SMBs, Springbot Exchange provides retailers access to data and resources typically only available to large retailers. The first available feature is Audience Expander, which helps marketer’s access new audiences and expands the reach of their existing marketing efforts.   

Audience Expander algorithmically matches a retailer’s anonymized customer data to identify look-alike prospects in Springbot Exchange. Automated email marketing campaigns are then sent to the consumers most likely to engage with the retailer’s brand. Privacy and security are enabled by managing the retailer’s access to the look-alike audience information. Retailers are only provided the prospect’s details when the consumer engages with the campaign. In addition, any Springbot Exchange participating retailer’s information is anonymized. The power of the data cooperative is the identity, location and transactional data across a broad set of retail verticals.




The 2018 roll-out will continue throughout the year with additional features to be added to help retailers identify and reach new audiences. SpringBot is pleased to share that since Q4 2017, beta customers have been testing Springbot Exchange with strong results and positive feedback.

For small businesses, finding new and effective methods for attracting new customers is critical for growth and sustainability. Kathleen Plate, founder & CEO of Smart Glass Jewelry is a SpringBot client. She says, “Having access to Springbot Exchange and Audience Expander has helped us step up our marketing. When applying look-alike audiences to our campaigns, we have been reaching prospects who were previously unavailable to us.”

“Larger retailers have been sharing anonymized data and insights for decades, but this valuable information has not been easily accessible to small and mid-sized retailers because of cost and complexity,” said Brooks Robinson, co-founder and CEO of Springbot. “Springbot Exchange helps SMB retailers unlock that valuable data and levels the playing field for all eCommerce businesses.”

With Springbot Exchange, small-to-medium sized retailers now have access to data from participating Springbot retailers, as well as a significant data pool provided through the Springbot’s partner connections.


Helen.jpgHelen.jpg

Helen Siwak is the publisher of EcoLuxLuv.com Magazine, a freelance content creator specializing in retail and luxury lifestyle. She is a regular content contributor to Boulevard Vancouver (English & Chinese), Retail-InsiderBLUSH Vancouver, and has lifestyle blogged for StyleDemocracy and Daily Hive. When not writing, she is attending fashion events, traveling, and advocating for animal/human rights. helensiwak@yahoo.com.

SUBSCRIBE to Retail Insider’s Daily E-News for Free:

* indicates required

Article Author

Helen Siwak
Helen Siwakhttps://helensiwak.com/
Helen Siwak is the founder of EcoLuxLuv Communications, publisher of Folio.YVR Luxury Lifestyle Magazine, and specializes in the Luxury Lifestyle niche. She is the West Coast Correspondent for Retail-Insider and has a vast freelance portfolio including Montecristo Magazine, Boulevard English & Chinese editions, and Indulge. helen@ecoluxluv.com

More From The Author

Photo: Modern Wellness Bar

Modern Meat Acquires 2 Retail Locations in BC Amid Expansion

The plant-based food company is rebranding its new storefronts as Modern Health and Wellness Bar.

Off-White Opens Unique Vancouver Pop-Up [Photos]

The luxury streetwear brand's pop-up is on one of the most interesting spaces in Canada.

RECENT RETAIL INSIDER VIDEOS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

RECENT ARTICLES

BRIEF: Golden Goose Opens 1st Store, David Rocco Opening Yorkville Wine Bar

Other News: Victoria's Secret closing more Canadian stores, Birks launches luxury brand Tudor watches, survey looks at female entrepreneurs.

Aesop Expanding Canadian Store Operations with Multiple Storefronts Over 12 Months

The brand could open as many as five Canadian boutiques this year amid an ongoing expansion that includes new markets.

Canadian Retail 2020 Winners and Losers: Ed Strapagiel Analysis

Strapagiel provides his yearly analysis of Canadian retail sales data from StatsCan.

Subscribe

* indicates required
Get Connected

MOST-READ ARTICLES

International Retailers Continue to Enter Canadian Market Despite Pandemic [List/Analysis]

Retail Insider analysis of the international retailers that have entered Canada over the past 12 months as the industry looks to an uncertain future.

Canadian Footwear Brand Maguire Opens First Toronto Store

The Montreal company anticipates lower rents and as a result, plans to selectively open more locations while also significantly growing e-commerce.

Big Changes Coming for Canadian Grocery in 2021 and Beyond: Expert

Expansion of omnichannel development and greater use of predictive analytics and machine learning to help shape the grocery experience of tomorrow.
- Advertisement -
- Advertisement -
- Advertisement -