First-of-its-Kind ’Swob’ App Connect Employers with Staff in Ontario [Title]

By Mario Toneguzzi

Employers and franchise owners in Ontario, who are finding it difficult to hire people, now have a first-of-its-kind app available to help them with their staffing needs.

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Swob, which has been described as the Tinder for jobs, was developed by Alexander and Stephanie Florio, a brother-sister team, for employers in high turnover industries such as retail and food services.

Stephanie Florio says it was created to simplify the recruiting process for employers as it gives them a vast database of young people looking for work.

“We have been growing quite a bit. We’re over 5,000 downloads” says Florio. “We’ve been accepted into a few different incubators.

“We want employers to know that this is a new recruiting tool. We’ve tried to make this as simple and easy as possible for the employer. We don’t want them chasing down people. We want them to get all the information right on the screen.

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“This is best suited for industries that have high turnovers. So your retail, food services. The website is really not meant for corporate positions. We’re really going after your part-time, hourly rate roles and places that have a lot of people walking in and handing in their resumes. We’re trying to eliminate that step completely by having the students download the app and they can apply from their phone. It’s great for employers because they don’t have to waste time going through resumes, taking the time out of the day to speak to people who walk in the store with their resumes. Now all they need to do is go onto our website and everything is centralized on one page. We built an employer dashboard.’ 

If you are an employer looking to hire, visit the Swob website to learn how you can get two free job posts. The link to get started is: www.swobapp.com.

Florio says Swob was designed to make job searching for students easy and recruitment even easier. Through the use of technology, students looking for a job can now search on the comfort of their own phone. 

Swob is the first of its kind to target students in high turnover industries such as retail, and food services for part time, seasonal and full time employment. With Swob, employers are able to experience the benefits of securely filtering through the best possible candidates, safely and efficiently.

Both Stephanie and Alexander Florio studied at York University and then both went to Seneca and studied marketing. When they graduated, both worked in advertising and public relations for four years in total. But in the spring of last year, they left their roles to focus all their energies towards developing Swob.

Through the use of technology, students can now search for a job with the simple use of their phone. The app, which went live last November, is free for students and Swob generates its revenue from companies who post jobs on the app. To date, its clients include McDonald's, Tim Hortons, Pizzaville, The Keg, Kelsey’s, Paramount Fine Foods, and M&M Food Markets.

The app can filter job applicants through 10 different questions and the app also uploads resumes of job seekers.

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An employer can sign up by visiting the website and scrolling down to “Sign up as an employer”. Employers receive two free job posts. Swob offers a variety of packages depending on an employer’s hiring needs.

Once an account has been approved by the Swob team, an employer will be able to post and remove positions in the Employer Dashboard at the top right corner of the Swob website.

Swob offers a feature called “Notify on new job applicants”  where employers will receive an email whenever an applicant has applied for a job. If an employer chooses not to select this option, they can simply check their employer dashboard to see how many applicants have applied to the roles posted.

There are also three filters employers can use when screening potential candidates. They can filter the candidates by age, experience and availability.

The app is for students and the website, www.swobapp.com is for employers to sign up. Our website is where employers post jobs and once the position is saved it will filter onto the app. 

Mario Toneguzzi, based in Calgary has 37 years of experience as a daily newspaper writer, columnist and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, city and breaking news, and business. For 12 years as a business writer, his main beats were commercial and residential real estate, retail, small business and general economic news. He nows works on his own as a freelance writer and consultant in communications and media relations/training. Email: mdtoneguzzi@gmail.com

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Mario Toneguzzi

Mario Toneguzzi, based in Calgary has 37 years of experience as a daily newspaper writer, columnist and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, city and breaking news, and business. For 12 years as a business writer, his main beats were commercial and residential real estate, retail, small business and general economic news. He nows works on his own as a freelance writer and consultant in communications and media relations/training. Email: mdtoneguzzi@gmail.com.