White Paper Examines How Satisfied Retail Employees Result in Satisfied Customers 


By Craig Patterson

Now more than ever, brick-and-mortar retailers must embrace exceptional customer service in order to attract and retain customers, particularly as e-commerce continues to grow and international retailers enter the market. This white paper shows the importance of having an engaged network of staff in order to make it happen — human resource teams are at the forefront of a battle to create efficiencies that drive improved productivity and profits.

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Costs for retailers are rising rapidly, fueled by factors like increases in the minimum wage, predictive scheduling legislation (also called fair scheduling), and increases in leave allocations — not to mention uncertainty around NAFTA. So retailers are turning to their HR departments for help to weather the storm. Specifically, they’re seeking out smarter and more efficient ways to attract, retain, engage and utilize labour resources and talent. Like all industries, finding and retaining top talent is critical to growth and profit.

Technology solutions can help retailers tackle key HR challenges

According to Adrian Peace, Productivity and Development Manager at The Co-operative Group, “The financial benefits of a workforce management solution are significant. It provides the mechanism to deliver a more customer-focused business, creating a superior customer experience that drives loyalty, sales and profit.”

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The white paper, from leading workforce management software and services company Kronos, provides insights and recommendations on how retailers can tackle today’s HR challenges. In particular, it addresses the fact that retailers are increasingly seeking out technology solutions to truly engage employees, leading to improved productivity, conversion rates and customer satisfaction.

The white paper delves into several key themes, with unique insights including the importance of reducing staff turnover, enabling flexibility and productivity, and fostering engaged associates to deliver greater retail performance.

You can download the white paper here. For more information on Kronos, visit: www.kronos.ca



Partner Content. To work with Retail Insider, contact Craig Patterson at: craig@retail-insider.com.