By Helen Siwak
For the past several years, Montreal-based multi-brand retail concept WANT Apothecary carefully selected neighbourhoods for its tasteful retail stores of highly curated and coveted products. The company now operates five locations in North America: Nomad in New York City, South Granville in Vancouver, Lawrence Park and Rosedale in Toronto, and Westmount in Montreal.
Barely a year has passed and WANT Apothecary has announced that they are expanding online and sharing their remarkable curation and omni-channel shopping experience across the globe.
WANT Apothecary is the brainchild of WANT Les Essentiels co-founders, brothers Byron and Dexter Peart (who sold their stake in September) as well as Mark Wiltzer, and Jacqueline Gelber. Loosely inspired by the atmosphere of a 19th-century pharmacy, the concept shop presents a unique opportunity for customers to discover a trusted resource for their style and beauty needs. The online shop is carefully curated by the same team that introduced the WANT Apothecary concept boutiques to five of the top shopping cities in the world. Products include women’s and men’s ready-to-wear as well as accessories, leather goods, footwear, and various gift items, not to mention an assortment of beauty products (hence the apothecary name).
Collections in the stores are highly curated to reflect the retailer’s aesthetic, and each store is typically between 1,700 and 2,000-square-feet to ensure a more intimate experience. Desired international fashion brands such as Acne Studios, Commes des Garçons, Jil Sander, Junya Watanabe, Hommes Plus, Toteme, Fleur du Mal, M. Martin, Aspesi, Xu Zhi, and Filippa K, line the shelves. A carefully edited array of beauty and body-care products including Grown Alchemist, Susanne Kaufmann, Cosmetics 27, Verso Astier de Villatte, and Byredo rounds out the selective offerings.
The online shop will reflect the same design ethos as the retail boutiques and visitors will enjoy personalized service and will be encouraged to confidently pamper themselves with smart fashion, beauty essentials and home wares that “fulfill their daily needs... and WANTs.”
Helen Siwak is the publisher of EcoLuxLuv.com Magazine, a freelance content creator specializing in retail and luxury lifestyle. She is a regular content contributor to Boulevard Vancouver (English & Chinese), Retail-Insider, BLUSH Vancouver, and has lifestyle blogged for StyleDemocracy and Daily Hive. When not writing, she is attending fashion events, traveling, and advocating for animal/human rights. firstname.lastname@example.org.